So, could any of you order a “$5 Footlong” from Subway without thinking about disgraced former spokesperson Jared Fogle in very compromising prison situations? The sandwich chain has cut any affiliation with the embattled sex offender, wisely switching up its brand messaging to “Simple $6” meal deals. But the damage is done. Broken Branding = Broken Customer Trust Subway is still… Read more »
I hated writing in high school. The same applied to reading. Not because I wasn’t capable of doing either of them, but I just didn’t have the desire to. When it came to turning in papers for my AP English courses, my work was always subpar because I simply didn’t care for what I was… Read more »
We take to the skies with Emirates Airlines for our next entry in great examples of mobile web design. Through intuitive UX for passengers on the run and luxury branding, the Middle Eastern carrier seamlessly projects its elegance onto the digital realm. Get there. Faster. User experience for smartphone users already predicts the average passenger’s immediate needs: Booking… Read more »
In an ideal world where pure business-driven tactics prevail, product-centric brand vision would generate leads, drive up profit margins, and establish a dominant presence in the marketplace. But your customers are more than quarterly revenue statistics to be showcased in front of hard-to-please executives. They are the reason you even have a salary. So…do you know… Read more »
One of the most common questions I get asked is, “What makes a website considered ‘good’?” Is it the design? Is it the speed of the website? Or the amount of traffic it generates? Though it’s a seemingly simple question, the answer is rather complex. The conversation is definitely not something you would want to… Read more »
Google’s ultimatum isn’t going away. If you don’t make your website responsive, its mysterious ranking system will punish your search engine standing. For a business, this can prove disastrous, or a mere inconvenience. But at the end of the day, shouldn’t the customer’s user experience on your site always come first? Depending on your existing online… Read more »
Before arriving at the assumption that you have to be an Internet wizard to make a website responsive, look over our list of what is needed to achieve the mobile-friendliness that is more attainable than you might think. The Responsive Web Design Toolkit: Mobile First Web Design There’s upgrading a desktop-only website template and slapping… Read more »
The marketing concept of brand affinity probably won’t be the first thing to come to mind regarding college. Especially at Michigan State University, foggy weekend nights, roller coaster football victories, and caffeine-addled study marathons are among the experiences that alumni (author included) will warmly remember with pride for their alma mater (read: brand affinity). For… Read more »
To the average web surfer, mobile first web design may be an afterthought as to how convenient their user experience was while browsing a mobile-friendly website. But to the web development community, it is a crucial technical strategy for hurdling past the new industry standard of responsive web design. The ultimate goal for the mobile first… Read more »
Call it efficient, indispensable, and inventive; today’s manufacturing industry is in a constant state of self-innovation. Digitally, however, it is falling behind; the web presence of its companies continue to lag in a trend that does not reflect the ingenuity that has been at its core. And while they are positioned to advance their businesses,… Read more »
RULE #1: Do not talk about your business Potential buyers already have access to much of the consumer information they need from sources like top marketing blogs. When writing a business blog, consider that educated consumers don’t want to hear self-promotions that they’ve heard before; they want to be guided with helpful, selfless content that… Read more »
Want to attract blog traffic when you write for your business? Google’s parameters for ranking search results – particularly its indexing “spiders” – don’t care at all about how well a business blogger writes; they care whether the blog itself is formatted to attract traffic. Considering that they are anchored to computerized algorithms rather than… Read more »
Imagine that your company is an automotive supplier that is scheduled for a B2B meeting with a major automaker – one that can close millions in revenue. Let’s call them the Hord Motor Company. Arriving on the dot in the A.M., you and your best dealmakers are sent from a waiting area into one of… Read more »
For manufacturers, successfully marketing existing videos through social media isn’t exactly as easy as sharing the latest Taylor Swift makeup promo video with a Facebook Group. It’s true: The landing wheel assembly of a Cessna does not have the B2C marketing allure we may see with anything that screams pop culture. But using social media… Read more »
Tagging someone at the Greater Lansing Sports and Social Club can mean plenty of things on the field of battle; like nailing a dodgeball opponent with a wicked sidearm or picking off a base runner in kickball. But in GLSSC’s social media realm, a tag takes on new meaning. Stationing dedicated photographers at every game,… Read more »
Grading the quality of your business website’s content can be more difficult than judging a high-stakes boxing match. It’s an intersection where the avenues of marketing savvy, web optimization, and writing can come together as an exceedingly efficient conduit for heavy (viewer) traffic or gridlock at an ugly construction site that everyone drives around. Implementing… Read more »
If you personally have the digital tech savvy to craft a website for your business that not only draws a large audience, but also draws the right audience, the infrastructure for success is already within reach. But that’s easier said than done. Your future web designer may not be you. Punctuated by Google’s increasingly strict… Read more »
Despite the fact that retargeting has been around for quite some time, I rarely see any small business owners taking advantage of it. Today, I’m going to discuss why you need to implement retargeting (also known as remarketing in the Google world). What the heck is retargeting? Retargeting is a method of marketing your products… Read more »
Although we love our cozy office out here in the metro Detroit suburbs, we could only dream about having a wide-open space with floor-to-ceiling windows within the bounds of the actual city of Detroit that didn’t require each one of our team members to sell an organ. Today, we found that dream place. It was inside of the Russell… Read more »
Discovering your business’ B2C buyer persona is akin to fishing for that big catch. To reel one in, fishermen have to consider a litany of factors like ocean depth, weather, types of bait, predator trends, and water temperature. To that end, searching for freshwater pike in the Atlantic is a terrible idea; like rolling out… Read more »