The Many Hats of a Modern Marketer

What is a Marketer? The answer to that question is not cut and dry. In the Mad Men days of advertising, there were several people, each responsible for a different job duty, occupying the office. The secretaries were busy-bees typing correspondence, the copywriters were in a constant cycle of writing and erasing, the artists were… Read more »

Why Does Content Marketing Matter So Much?

It’s not an exaggeration to say that every successful business, no matter how big or small, utilizes some form of content marketing. You should be, too. If you aren’t familiar with content marketing, it is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain… Read more »

Behind the Screens: Top Frustrations Your Web Designers Face

We’ve Got 99 Problems… Okay, we may not have as many problems as Jay Z, but we do have our frustrations. Now, we’re not going to sit across from you at a meeting and list off the pain points of your project, and rightfully so. After all, you’re the customer. If frustrations arise, they should… Read more »

Why is Everyone Blogging? (Including Us!)

Everyone and his dog have a blog. Literally, there are dog blogs. So, what’s the deal? Are all of these people really trying to get picked up for a book deal, or is there something more behind the scenes? We can’t speak for everyone, but we can tell you that blogs hold a higher purpose… Read more »

Helpful Software Hints for Small Business Owners

Calling all small business owners! How is your workload going? If it seems a little tough, we understand. Although we’ve grown in the last couple of years, we started out as just a small business ourselves, and we work with mom-and-pop type owners all the time. The good news here is that we have experience… Read more »

10 Things I’ve Learned From Working 10 Months in Marketing

Graduating with a degree in journalism, I wasn’t quite sure which career avenue I would end up taking, but I knew that I wanted to write. For about a year after graduation, I was sending out applications and going on interviews, but wasn’t finding the right fit. Finally, I got the phone call. A couple… Read more »

[Infographic]: A Guide to Picking the Right Web Designer

Picking the right web design firm in our digital age can be tricky because not only are there tons of options to choose from, but there are several avenues through which to find them. Whether you hear about a firm through word of mouth, a Google search or an online add, you need to do… Read more »

Things to Consider Before Working With a Web Design Firm

You’ll Need to Hand Over Some of Your Passwords We all hold our pass codes dear. Inventions like password keepers have blown up in recent years to help us manage the hundreds of login usernames and associated combinations we need to unlock our most sensitive information. Even if we think the combo of our childhood… Read more »

How Much Time Should it Take to Design and Build a Website?

How Much Time is Too Much Time to Design a Website? Inevitably, one of the first questions you are going to ask your web designer, other than, “How much is this going to cost me?” is “How long is this going to take?” The answer to this question will vary depending on things like your… Read more »

More Than Design: Where Templates Miss the Mark

I’m not going to tell you that you shouldn’t use a website template. Wait….did you just double check which site you’re on? Yes, we are a web design and marketing firm. And yes, we hope to get as much business through our door as possible. That being said, we use these articles as our way… Read more »

Marketing Master: The LinkedIn Essentials

LinkedIn is not for your cat pictures or food diaries. This business-centered networking site is different from the other social media platforms that we have discussed in recent blogs – primarily, when it comes to audience. Though other sites have a mix of public and private profiles, mixing friendships with business on one site, LinkedIn… Read more »

Marketing Master: The Twitter Essentials

Tweet. Tweet. 140 measly characters pack one big marketing punch. Twitter has, without a doubt, become one of the most important social media networks for content marketing. With 313 million active monthly users, the ever-expanding Twitterverse is a place of constant contact, networking and updates. Tweets are short but informational, making the site something like… Read more »

Marketing Master: The Facebook Essentials

What if I told you that your business content has the potential to reach 1.71 billion people monthly? You would probably roll your eyes at me like a quack on the street trying to sell you a miracle pill that will make that beer gut disappear instantly (while making you look and feel 10 years… Read more »

Marketing Master: The Instagram Essentials

The old saying goes, “A picture is worth a thousand words.” Nowadays, it would be accurate if it said, “A picture is worth a thousand likes.” Social media is all about the likes (a.k.a. the shares, the hearts, the retweets). “Likes” have become the Internet equivalent of hugs and kisses. A like can show support,… Read more »

How Can Social Media Marketing Help my Business?

#DoIReallyNeedSocialMedia In this connected world, the lingo is constantly changing. Hashtag. Lol. Selfie. MCM. WTF?? It can be hard to keep up and honestly, it can be hard to want to. But the truth is that, for the near future at least, social media ain’t goin’ nowhere. With “1.09 billion daily active users on average… Read more »

How To Update Your WordPress Website & Plugins (The Right Way)

Plugins are a great way to extend the core of WordPress. Themes are a great way to personalize your website or blog. Periodically, you will need to update your plugins and themes. WordPress itself even gets updates a few times a year. These are usually security updates, feature improvements, and bug fixes. It’s important to… Read more »

Should You Outsource Your Social Media?

Dinner conversation from 1960: Dad: “What did you learn at school today?” Son: “We learned about pilgrims and the first Thanksgiving.” Flash forward nearly 60 years: Mom: “How was your day?” Daughter, son, husband and dog: silence… Are people around you glued to their phone screens so much so that dinner conversation has gone the… Read more »

How To Use WordPress 101- Part 3/3

This article is part 3 in a series. In this article, we will cover how to add, edit, and delete posts and pages in WordPress. Click here for part 1. Click here for part 2. Create Posts To create a post, first log in to your WordPress dashboard, then click on Posts in the left… Read more »

Stay Away From Crazy: An Email Marketing Automation Guide

The Ease of Automation Want life to be easier? This is not a ruse. No, I’m not going to babysit for you or pay your bills…sorry. But, I am going to give you some advice on how to make your life easier (really!), and it all starts with email marketing automation. This technology will make it… Read more »

How To Use WordPress 101- Part 2/3

This is part 2 in a series. In the last article, we talked about how to log in to your WordPress website and how to change your password. In this article, we will cover User Roles. How to set roles in WordPress Roles determine what actions users are allowed to do on a website. Site… Read more »