The process of choosing the right SEO keywords can be viewed as a puzzle or matching game more so than a thing of art. Sure, truly successful keywords – those ones that camouflage naturally into the surrounding text to everyone but Google – need some creativity peppered in there. But, just because you are a… Read more »
How To Use WordPress 101- Part 1/3
In this article, we will cover some of the basics of using WordPress, including how to log in and how to reset your password. In the next article in the series, we will cover how to set and manage user roles. In a later article, we will cover how to add, edit, and delete posts… Read more »
What is Email Marketing and How Does it Work?
What is Email Marketing? With the days of snail mail creeping to a halt, marketers are having to come up with ingenious ways to reach consumers’ mailboxes – or maybe we should say inboxes. Email marketing, as this endeavor has been dubbed, is the overarching term that covers all forms of email communication as long… Read more »
Top 10 Email Marketing Do’s and Don’ts
Marketing is everywhere. It’s on our TV’s, billboards, bus stops, keychains, sidewalks and screens. The constant inundation of ads can make it hard for businesses to stand out from the marketing camouflage. This is where innovation comes into play. Successful businesses are constantly trying to find new ways to reach their target audience, advertise their… Read more »
What is SEO and How do I Improve it?
Google it! Two small words. One big idea. Google is a noun that became so synonymous with information in our society that it turned into a colloquial verb. Add the pronoun “it,” and you’re left with a phrase that can lead you to just about every answer to any question you’ve ever had. Actors in… Read more »
Content Marketing for Small Businesses: Three Great Examples
Size doesn’t matter. It’s true – just ask anyone in the content marketing field. This new-ish form of marketing that is currently sweeping the industry as a business owner’s most crucial tool is equally beneficial for large and small businesses alike. Content marketing is different from other selling tools because it is readily available to… Read more »
What Is Content Marketing & Why Is It Important?
Content marketing, SEO, Google analytics. These keywords have taken the place of billboards, yellow pages and word-of-mouth. For someone new to the Internet world of marketing, the modern vocabulary and ideas that people bounce around are dense and often a little intimidating. That’s where we come in. At Verde Media, we can help small and… Read more »
Why We’re Making The Switch To WP Engine Hosting
Let’s face it: people don’t like waiting. Would you wait in line to enter a store that you know is already open? Probably not. So why would any of your customers do the same to enter your website? According to a study done by Kissmetrics, 40% of people will abandon your website if it takes… Read more »
Hacking First Impressions For Happy Customer Experiences
“You only get one chance at a first impression.” It’s a very obvious statement, but in life, first impressions are everything. You could have ten million dollars in your bank account and a Bugatti Veyron in your garage, but if you rub a person the wrong way when you first meet them, chances are they… Read more »
The Science Behind You Need A Great Website Design
We solve thousands of problems every day and may not even realize it. What should I eat for lunch today? Which route should I take home? Should I watch that seventh Netflix episode in a row? But as humans, it is impossible for us to consciously weigh out the pros and cons of every situation…. Read more »
Infographic: How Slow Web Hosting Hurts Your Profitability
Slow website hosting doesn’t just mean slow load times; It could mean lost customers. Check out the following infographic from HostingFacts.com that shows how a slow website could be burning a hole in your pocket.
Marketing Budget Example: How To Calculate Marketing Spend
How much should you spend on your marketing? According to the U.S. Small Business Administration, small businesses should set aside about 7 to 8 percent: As a general rule, small businesses with revenues less than $5 million should allocate 7-8 percent of their revenues to marketing. This budget should be split between 1) brand development costs (which includes… Read more »
The Three Biggest Digital Marketing Misconceptions
In the last five years alone, the amount of resources available to business owners who want to learn about digital marketing has increased substantially. The communities on websites like Moz and Inbound.org are great examples of this. In addition, tools like HubSpot help streamline common marketing tasks though automation and consolidation. The ability to automate marketing tasks, however,… Read more »
Should You Hire a Web Designer or a Web Design Company?
If you search for a “web designer” on Google, there are literally hundreds of web design companies in the southeastern Michigan area alone. Dozens are clustered in parts of downtown Detroit, Ferndale, Troy, and Royal Oak (for you non-Michiganders, these places are known as ‘trendier’ areas). At first glance, all of these entities seem to be… Read more »
Why Web Analytics For Small Business Is Crucial
According to Cisco, by the end of this year there will be over a zettabye of data flowing through the web. To put things in perspective, a zettabye is equivalent to one trillion gigabytes, or half a trillion free Dropbox accounts. That’s a lot of data. If your business has a website then you are… Read more »
Custom Web Design Vs Website Templates: Which Is Right For Me?
The question of whether a business or organization should choose a custom web design versus a website template is a very common one. The truth is, most entities would benefit from either one, since both options each have their own advantages and disadvantages. Therefore, there is no clear “yes” or “no” answer. There is only… Read more »
How Our Local SEO Services Can Help Your Business
Recently, our company joined Yext as a Certified Partner company to expand our offerings for local SEO services. Though our Yext partnership, we are able to now provide brick and mortar businesses with a managed option for their local SEO efforts. One of the most important factors in local SEO rankings is a business’ online citations,… Read more »
Inbound Vs Outbound Marketing: The Difference Explained
If you’re a brick and mortar business owner, chances are you’ve had a sales rep walk into your store unannounced trying to sell insurance, telecommunications services, office supplies, or something similar. Do you remember what you were doing when they walked into your doors and asked to speak to the owner? Maybe not, but if you’re like… Read more »
Reasons Why Your Web Designer Went MIA
We’ve heard horror stories of all kinds from our clients who have had bad experiences with web design “companies”. Their stories usually resemble one of the following: “I asked my web designer to make some changes for me two weeks ago and he’s still not done yet.” “My web designer said that he was going to do (insert complexity functionality… Read more »
How To Write Content For A Website
When you’re in the early stages of building a new website for your business, many of us jump the gun and start looking for website design inspirations right off the bat. That’s why its so easy to overlook another very important part of your website: the content. Writing quality content that persuades your customers to buy your product or… Read more »