How To Find Blog Topics

Somewhere out there right now are prospects who need your help. Producing and promoting the right content at the right time may be the difference between their success and failure. You want to help, but how do you find the topics most relevant to them? How do you know what’s most relevant — most urgent… Read more »

Writing a Newsletter: Pros and Cons

Many Companies Have a Newsletter. Does Yours Need One? You don’t have to have a newsletter to be a successful marketer. Yes, you heard us correctly. Now, we’re not saying that you shouldn’t have one, but we are saying that it’s not necessary for many types of businesses. In fact, newsletter campaigns can hurt marketing… Read more »

Long-Tail Keywords, Smart Homes and the Uncertain Future of SEO

Not to take away from our well-thought-out title, but SEO’s future has always been uncertain. That’s simply the nature of tech. That’s why we are looking ahead to the next big industry game-changer that will have a huge effect on how we search: smart homes. Feel like you’ve stepped into an episode of “Black Mirror?”… Read more »

Marketing Budget Template for Small Businesses

Marketing Advice From One Little Guy to Another Working with various-sized companies, our Verde Media team has extensive experience planning marketing projects that deal with a range of budgets. Typically, the bigger the company, the more money there is to spend on marketing ventures, which can make our job a bit easier. However, many times… Read more »

The Many Hats of a Modern Marketer

What is a Marketer? The answer to that question is not cut and dry. In the Mad Men days of advertising, there were several people, each responsible for a different job duty, occupying the office. The secretaries were busy-bees typing correspondence, the copywriters were in a constant cycle of writing and erasing, the artists were… Read more »

Why Does Content Marketing Matter So Much?

It’s not an exaggeration to say that every successful business, no matter how big or small, utilizes some form of content marketing. You should be, too. If you aren’t familiar with content marketing, it is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain… Read more »

Behind the Screens: Top Frustrations Your Web Designers Face

We’ve Got 99 Problems… Okay, we may not have as many problems as Jay Z, but we do have our frustrations. Now, we’re not going to sit across from you at a meeting and list off the pain points of your project, and rightfully so. After all, you’re the customer. If frustrations arise, they should… Read more »

Why is Everyone Blogging? (Including Us!)

Everyone and his dog have a blog. Literally, there are dog blogs. So, what’s the deal? Are all of these people really trying to get picked up for a book deal, or is there something more behind the scenes? We can’t speak for everyone, but we can tell you that blogs hold a higher purpose… Read more »

Helpful Software Hints for Small Business Owners

Calling all small business owners! How is your workload going? If it seems a little tough, we understand. Although we’ve grown in the last couple of years, we started out as just a small business ourselves, and we work with mom-and-pop type owners all the time. The good news here is that we have experience… Read more »

10 Things I’ve Learned From Working 10 Months in Marketing

Graduating with a degree in journalism, I wasn’t quite sure which career avenue I would end up taking, but I knew that I wanted to write. For about a year after graduation, I was sending out applications and going on interviews, but wasn’t finding the right fit. Finally, I got the phone call. A couple… Read more »