Somewhere out there right now are prospects who need your help. Producing and promoting the right content at the right time may be the difference between their success and failure. You want to help, but how do you find the topics most relevant to them? How do you know what’s most relevant — most urgent… Read more »
Writing a Newsletter: Pros and Cons
Many Companies Have a Newsletter. Does Yours Need One? You don’t have to have a newsletter to be a successful marketer. Yes, you heard us correctly. Now, we’re not saying that you shouldn’t have one, but we are saying that it’s not necessary for many types of businesses. In fact, newsletter campaigns can hurt marketing… Read more »
Long-Tail Keywords, Smart Homes and the Uncertain Future of SEO
Not to take away from our well-thought-out title, but SEO’s future has always been uncertain. That’s simply the nature of tech. That’s why we are looking ahead to the next big industry game-changer that will have a huge effect on how we search: smart homes. Feel like you’ve stepped into an episode of “Black Mirror?”… Read more »
Marketing Budget Template for Small Businesses
Marketing Advice From One Little Guy to Another Working with various-sized companies, our Verde Media team has extensive experience planning marketing projects that deal with a range of budgets. Typically, the bigger the company, the more money there is to spend on marketing ventures, which can make our job a bit easier. However, many times… Read more »
The Many Hats of a Modern Marketer
What is a Marketer? The answer to that question is not cut and dry. In the Mad Men days of advertising, there were several people, each responsible for a different job duty, occupying the office. The secretaries were busy-bees typing correspondence, the copywriters were in a constant cycle of writing and erasing, the artists were… Read more »
Why Does Content Marketing Matter So Much?
It’s not an exaggeration to say that every successful business, no matter how big or small, utilizes some form of content marketing. You should be, too. If you aren’t familiar with content marketing, it is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain… Read more »
Behind the Screens: Top Frustrations Your Web Designers Face
We’ve Got 99 Problems… Okay, we may not have as many problems as Jay Z, but we do have our frustrations. Now, we’re not going to sit across from you at a meeting and list off the pain points of your project, and rightfully so. After all, you’re the customer. If frustrations arise, they should… Read more »
Why is Everyone Blogging? (Including Us!)
Everyone and his dog have a blog. Literally, there are dog blogs. So, what’s the deal? Are all of these people really trying to get picked up for a book deal, or is there something more behind the scenes? We can’t speak for everyone, but we can tell you that blogs hold a higher purpose… Read more »
Helpful Software Hints for Small Business Owners
Calling all small business owners! How is your workload going? If it seems a little tough, we understand. Although we’ve grown in the last couple of years, we started out as just a small business ourselves, and we work with mom-and-pop type owners all the time. The good news here is that we have experience… Read more »
10 Things I’ve Learned From Working 10 Months in Marketing
Graduating with a degree in journalism, I wasn’t quite sure which career avenue I would end up taking, but I knew that I wanted to write. For about a year after graduation, I was sending out applications and going on interviews, but wasn’t finding the right fit. Finally, I got the phone call. A couple… Read more »
Content Marketing for Small Businesses: Three Great Examples
Size doesn’t matter. It’s true – just ask anyone in the content marketing field. This new-ish form of marketing that is currently sweeping the industry as a business owner’s most crucial tool is equally beneficial for large and small businesses alike. Content marketing is different from other selling tools because it is readily available to… Read more »
What Is Content Marketing & Why Is It Important?
Content marketing, SEO, Google analytics. These keywords have taken the place of billboards, yellow pages and word-of-mouth. For someone new to the Internet world of marketing, the modern vocabulary and ideas that people bounce around are dense and often a little intimidating. That’s where we come in. At Verde Media, we can help small and… Read more »
How To Write Content For A Website
When you’re in the early stages of building a new website for your business, many of us jump the gun and start looking for website design inspirations right off the bat. That’s why its so easy to overlook another very important part of your website: the content. Writing quality content that persuades your customers to buy your product or… Read more »
How We Use Blogging To Get New Business (And How You Can, Too)
Everyone’s talking about blogging and content nowadays. In terms of small or local businesses, however, it can be hard them to view blogging as a way to attract new customers. At first, we had a hard time making the connection ourselves. We thought, “how the heck will a blog help us grow our business?” But after a few months… Read more »
Turn Your Web Traffic into Foot Traffic
For social media personalities, it’s a numerical ego boost; and for online journalists, it’s measurable exposure; but for walk-in businesses, serious web traffic can mean new customers, increased foot traffic, and revenue. Before companies plan for large reception areas with outdated magazines and a poorly maintained aquarium, however, they need the right kind of web traffic… Read more »
How We Tripled Our Website’s Traffic in 8 Months
I hated writing in high school. The same applied to reading. Not because I wasn’t capable of doing either of them, but I just didn’t have the desire to. When it came to turning in papers for my AP English courses, my work was always subpar because I simply didn’t care for what I was… Read more »
It’s Time to Revamp Manufacturing Marketing Strategy
Call it efficient, indispensable, and inventive; today’s manufacturing industry is in a constant state of self-innovation. Digitally, however, it is falling behind; the web presence of its companies continue to lag in a trend that does not reflect the ingenuity that has been at its core. And while they are positioned to advance their businesses,… Read more »
The 8 Rules of Writing KICKASS Business Blogs
RULE #1: Do not talk about your business Potential buyers already have access to much of the consumer information they need from sources like top marketing blogs. When writing a business blog, consider that educated consumers don’t want to hear self-promotions that they’ve heard before; they want to be guided with helpful, selfless content that… Read more »
Attract Blog Traffic for Your Business
Want to attract blog traffic when you write for your business? Google’s parameters for ranking search results – particularly its indexing “spiders” – don’t care at all about how well a business blogger writes; they care whether the blog itself is formatted to attract traffic. Considering that they are anchored to computerized algorithms rather than… Read more »
Social Media Video Marketing: Reel in Manufacturing Traffic
For manufacturers, successfully marketing existing videos through social media isn’t exactly as easy as sharing the latest Taylor Swift makeup promo video with a Facebook Group. It’s true: The landing wheel assembly of a Cessna does not have the B2C marketing allure we may see with anything that screams pop culture. But using social media… Read more »