Google AdWords: Your CRM’s BFF

AdWords is one of the most powerful ways to gain visibility and reach your consumers. It’s a highly effective touchpoint that funnels into multiple channels. But AdWords campaigns also give you incredibly valuable data to use across the breadth of your marketing strategy.  How do you harness this data? By bringing AdWords into your Keap… Read more »

How To Find Blog Topics

Somewhere out there right now are prospects who need your help. Producing and promoting the right content at the right time may be the difference between their success and failure. You want to help, but how do you find the topics most relevant to them? How do you know what’s most relevant — most urgent… Read more »

Implement These Three Tools To Measure & Improve Your Marketing

According to Statista, by 2020 the average person will own an average of 6.58 connected devices. Because your customers have so many ways to reach out to you on a variety of different devices, tracking how they got ahold of you in the first place can be challenging. If you want to make the most… Read more »

SEO, Backlinks and Fake News: What 2016 Taught us About the Internet

The numerous memes poking fun at how awful 2016 was are funny enough to draw a comradery-driven smile from anyone. “I know what you mean. We’re all in this together.” Taking a humor break with SNL skits and Onion articles satirizing our current state of affairs, it almost feels like we can laugh our way… Read more »

Marketing Master: The LinkedIn Essentials

LinkedIn is not for your cat pictures or food diaries. This business-centered networking site is different from the other social media platforms that we have discussed in recent blogs – primarily, when it comes to audience. Though other sites have a mix of public and private profiles, mixing friendships with business on one site, LinkedIn… Read more »

Marketing Master: The Twitter Essentials

Tweet. Tweet. 140 measly characters pack one big marketing punch. Twitter has, without a doubt, become one of the most important social media networks for content marketing. With 313 million active monthly users, the ever-expanding Twitterverse is a place of constant contact, networking and updates. Tweets are short but informational, making the site something like… Read more »

Marketing Master: The Facebook Essentials

What if I told you that your business content has the potential to reach 1.71 billion people monthly? You would probably roll your eyes at me like a quack on the street trying to sell you a miracle pill that will make that beer gut disappear instantly (while making you look and feel 10 years… Read more »

Marketing Master: The Instagram Essentials

The old saying goes, “A picture is worth a thousand words.” Nowadays, it would be accurate if it said, “A picture is worth a thousand likes.” Social media is all about the likes (a.k.a. the shares, the hearts, the retweets). “Likes” have become the Internet equivalent of hugs and kisses. A like can show support,… Read more »

Marketing Budget Example: How To Calculate Marketing Spend

How much should you spend on your marketing? According to the U.S. Small Business Administration, small businesses should set aside about 7 to 8 percent: As a general rule, small businesses with revenues less than $5 million should allocate 7-8 percent of their revenues to marketing. This budget should be split between 1) brand development costs (which includes… Read more »

The Three Biggest Digital Marketing Misconceptions

In the last five years alone, the amount of resources available to business owners who want to learn about digital marketing has increased substantially. The communities on websites like Moz and are great examples of this. In addition, tools like HubSpot help streamline common marketing tasks though automation and consolidation. The ability to automate marketing tasks, however,… Read more »