Integrating Facebook & WooCommerce: The Quick Start Guide

Facebook is one of those things that seems like it’ll outlast everything else on the internet. Despite some bumps in the road and some not-so-minor controversies over the years, Facebook is still holding strong with roughly 2.89 billion monthly active users. In addition to seeing what their high school classmates are up to, people are… Read more »

HootSuite vs Sprout Social: Social Media Software Comparison

You already know that you need to fine tune your social media presence in 2019 but maintaining your social media profiles is a full time job in itself. Investing in the right social media automation software will streamline the following tasks: Maintaining an organized content calendar. Coordinating your marketing team’s activities. Scheduling posts in advance…. Read more »

Consumer Psychology: Reading Online Reviews

The Importance of Online Reviews In our constantly-connected and increasingly-virtual world, online reviews have become a strong pillar upon which most of us make our decisions. In 2013, 90% of customers said that their buying decisions were influenced by online reviews. We can only imagine this number has increased since then. It’s no wonder, then,… Read more »

Handle the Haters: 6 Tips to Turn Negative Reviews Into Positive Marketing

You’ve Received a Negative Review Cheer up! It’s not the end of the world. Maybe you had an off day. Maybe someone just didn’t like the chicken and chose to get on a soapbox. No matter what has happened, you can turn those bad Yelp, Facebook, Google and TripAdvisor reviews into positive company marketing. As… Read more »

Helpful Software Hints for Small Business Owners

Calling all small business owners! How is your workload going? If it seems a little tough, we understand. Although we’ve grown in the last couple of years, we started out as just a small business ourselves, and we work with mom-and-pop type owners all the time. The good news here is that we have experience… Read more »

Marketing Master: The LinkedIn Essentials

LinkedIn is not for your cat pictures or food diaries. This business-centered networking site is different from the other social media platforms that we have discussed in recent blogs – primarily, when it comes to audience. Though other sites have a mix of public and private profiles, mixing friendships with business on one site, LinkedIn… Read more »

Marketing Master: The Twitter Essentials

Tweet. Tweet. 140 measly characters pack one big marketing punch. Twitter has, without a doubt, become one of the most important social media networks for content marketing. With 313 million active monthly users, the ever-expanding Twitterverse is a place of constant contact, networking and updates. Tweets are short but informational, making the site something like… Read more »

Marketing Master: The Facebook Essentials

What if I told you that your business content has the potential to reach 1.71 billion people monthly? You would probably roll your eyes at me like a quack on the street trying to sell you a miracle pill that will make that beer gut disappear instantly (while making you look and feel 10 years… Read more »

Marketing Master: The Instagram Essentials

The old saying goes, “A picture is worth a thousand words.” Nowadays, it would be accurate if it said, “A picture is worth a thousand likes.” Social media is all about the likes (a.k.a. the shares, the hearts, the retweets). “Likes” have become the Internet equivalent of hugs and kisses. A like can show support,… Read more »

How Can Social Media Marketing Help my Business?

#DoIReallyNeedSocialMedia In this connected world, the lingo is constantly changing. Hashtag. Lol. Selfie. MCM. WTF?? It can be hard to keep up and honestly, it can be hard to want to. But the truth is that, for the near future at least, social media ain’t goin’ nowhere. With “1.09 billion daily active users on average… Read more »

Should You Outsource Your Social Media?

Dinner conversation from 1960: Dad: “What did you learn at school today?” Son: “We learned about pilgrims and the first Thanksgiving.” Flash forward nearly 60 years: Mom: “How was your day?” Daughter, son, husband and dog: silence… Are people around you glued to their phone screens so much so that dinner conversation has gone the… Read more »

Drive Brand Affinity with Social Media Engagement

The marketing concept of brand affinity probably won’t be the first thing to come to mind regarding college. Especially at Michigan State University, foggy weekend nights, roller coaster football victories, and caffeine-addled study marathons are among the experiences that alumni (author included) will warmly remember with pride for their alma mater (read: brand affinity). For… Read more »

Social Media Video Marketing: Reel in Manufacturing Traffic

For manufacturers, successfully marketing existing videos through social media isn’t exactly as easy as sharing the latest Taylor Swift makeup promo video with a Facebook Group. It’s true: The landing wheel assembly of a Cessna does not have the B2C marketing allure we may see with anything that screams pop culture. But using social media… Read more »

How Beers, Balls, and Photographs Optimized the Social Media of a Rec League

Tagging someone at the Greater Lansing Sports and Social Club can mean plenty of things on the field of battle; like nailing a dodgeball opponent with a wicked sidearm or picking off a base runner in kickball. But in GLSSC’s social media realm, a tag takes on new meaning. Stationing dedicated photographers at every game,… Read more »