RULE #1: Do not talk about your business Potential buyers already have access to much of the consumer information they need from sources like top marketing blogs. When writing a business blog, consider that educated consumers don’t want to hear self-promotions that they’ve heard before; they want to be guided with helpful, selfless content that… Read more »
Want to attract blog traffic when you write for your business? Google’s parameters for ranking search results – particularly its indexing “spiders” – don’t care at all about how well a business blogger writes; they care whether the blog itself is formatted to attract traffic. Considering that they are anchored to computerized algorithms rather than… Read more »
Imagine that your company is an automotive supplier that is scheduled for a B2B meeting with a major automaker – one that can close millions in revenue. Let’s call them the Hord Motor Company. Arriving on the dot in the A.M., you and your best dealmakers are sent from a waiting area into one of… Read more »
For manufacturers, successfully marketing existing videos through social media isn’t exactly as easy as sharing the latest Taylor Swift makeup promo video with a Facebook Group. It’s true: The landing wheel assembly of a Cessna does not have the B2C marketing allure we may see with anything that screams pop culture. But using social media… Read more »
Tagging someone at the Greater Lansing Sports and Social Club can mean plenty of things on the field of battle; like nailing a dodgeball opponent with a wicked sidearm or picking off a base runner in kickball. But in GLSSC’s social media realm, a tag takes on new meaning. Stationing dedicated photographers at every game,… Read more »
Grading the quality of your business website’s content can be more difficult than judging a high-stakes boxing match. It’s an intersection where the avenues of marketing savvy, web optimization, and writing can come together as an exceedingly efficient conduit for heavy (viewer) traffic or gridlock at an ugly construction site that everyone drives around. Implementing… Read more »
If you personally have the digital tech savvy to craft a website for your business that not only draws a large audience, but also draws the right audience, the infrastructure for success is already within reach. But that’s easier said than done. Your future web designer may not be you. Punctuated by Google’s increasingly strict… Read more »
Despite the fact that retargeting has been around for quite some time, I rarely see any small business owners taking advantage of it. Today, I’m going to discuss why you need to implement retargeting (also known as remarketing in the Google world). What the heck is retargeting? Retargeting is a method of marketing your products… Read more »
Although we love our cozy office out here in the metro Detroit suburbs, we could only dream about having a wide-open space with floor-to-ceiling windows within the bounds of the actual city of Detroit that didn’t require each one of our team members to sell an organ. Today, we found that dream place. It was inside of the Russell… Read more »
Discovering your business’ B2C buyer persona is akin to fishing for that big catch. To reel one in, fishermen have to consider a litany of factors like ocean depth, weather, types of bait, predator trends, and water temperature. To that end, searching for freshwater pike in the Atlantic is a terrible idea; like rolling out… Read more »
One component of successfully marketing a restaurant is having a nice website. Since it’s 2015, it’s time for restaurant owners to think outside of the box and start utilizing their online presence as more than just an online menu.
WordPress has grown from being used in mostly blog-based websites to a market-leader in CMS solutions for both business and enterprise applications. Having worked almost exclusively with WordPress for the past five to six years, I have personally seen how it has evolved to earn this level of adoption. In addition to the user-friendliness of WordPress, the… Read more »
At the beginning of last week, Google announced that they would be adding a “mobile-friendly” label to the search results. This year, mobile searches are on track to exceed desktop searches, therefore, catering to the mobile demographic is important for providing a great user experience. Google recognizes this, and I believe that the implementation of the… Read more »
Google Analytics can be overwhelming. The wide variety of dimensions and metrics available in Google Analytics yields a seemingly endless combination of ways to interpret your data. It’s tempting to just dive right in and start analyzing away but reader beware! Your conclusions will only be as good as the context you originally set forth prior… Read more »
If you regularly analyze your Google Analytics reports, you have probably seen referral traffic from a source named Semalt. This source traffic shows up on 95% of our clients’ Google Analytics reports and when reviewing their monthly reports, we get asked, “What the heck is Semalt?!”. This blog post aims to answer that question and… Read more »
Blogging is recognized as one of the best advertising mediums for small businesses. Blogs hold immense potential for attracting and holding visitor attention to your website and the products/ services you are offering. Small businesses, especially, can gain attention, visibility, and credibility by using blogs to engage with their customers. Blogs offer a lot of… Read more »
Here’s a common question that many business owners ask themselves: Should I build my own website or hire an agency to do it for me? Before I go into writing this blog post, here’s a full disclaimer: I am currently a Project Manager and also founding partner for a web design and development company. I… Read more »
It is a well known fact that paid advertising is the bread and butter of Google’s revenue stream, accounting for 91% of the total revenues in 2013. That’s a significant figure that no marketer can ignore. Despite this, many small businesses are straying away from utilizing Google AdWords as a means of generating new leads and sales. From… Read more »
eCommerce stores offer a great opportunity for businesses of all sizes to expand online. To put things in perspective, think of the Internet as a gigantic mall that never closes. Building an eCommerce store allows you to sell products in this mall which is great because you are open 24/7. Although this sounds nice, it’s… Read more »
What the heck is content marketing?! Content marketing for small businesses is a hot topic in the online marketing world. So what exactly is content marketing? Content marketing is defined as the following: “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined… Read more »