Your website is the bridge between your business and customers. Sure, people can find you on Google or see your Facebook ad, but people generally solidify their first impressions based on the design, content, and user experience on your website. It makes sense that people rationalize this way. Your website is the place for people… Read more »
Here we go with another round of our Top 2015 Website Designs. This edition is specifically focused on the mining and precious metal industry. As it turns out, only a handful of companies in this industry are investing the time into making sure their online presence looks up-to-date. These companies collectively specialize in mining precious metals… Read more »
This blog post is the kickoff edition to our Top 10 Website Designs of 2017 Series. The ‘Inspiration’ folder in our Bookmarks has grown to a ridiculous size, so what better way to clear it out than share it with our readers. Take a look and see how these innovative and creative legal firms are kicking off… Read more »
This Top 10 Website Designs of 2015 edition is a mixture of websites designed for plastic surgeons, medical conferences, health insurance companies, and more. Most of the designs in our top 10 are responsive (as all websites from this day and beyond should be), however, we did select a few that were not, solely based on… Read more »
After reviewing hundreds of international industrial and manufacturing companies’ websites, we noticed that very few are taking a digital-driven approach to marketing themselves. Many websites that we came across looked like they came out of Microsoft Front Page 95. A tiny fraction of them had a responsive or dedicated mobile experience. This was very surprising,… Read more »
For many an average Joe, the terms “IT” or “tech consultant” send a flash alert through the brain and body. Warning: You are about to enter into territory that is way over your head. Ironically enough, consulting firms are there to guide you through that unknown territory and advise you on how to maneuver around… Read more »
Design is an important factor in all aspects of our lives – many we don’t even realize. But, there may be no more greater opportunity to pull consumers in through good design than in the foodservice industry. Videos of sizzling bacon, pictures of gourmet meals and decorated desserts not only make consumers’ mouths water, but… Read more »
Lean muscles. Shredded abs. Toned thighs. Healthy eats. From food blogs to fitness gurus, the advice on how to build a better body and a healthier lifestyle is easy to find on the web. A quick Google search and you can get any info you want – just stay away from Web MD (kidding!). The… Read more »
Nonprofit organizations are all around us helping the world move and progress without us even realizing it at times. Many of us have given our money or time volunteering at organizations that inspire us. They build roots in our communities and our world, dealing in everything from climate change to blood. We picked the following… Read more »
The Importance of Online Reviews In our constantly-connected and increasingly-virtual world, online reviews have become a strong pillar upon which most of us make our decisions. In 2013, 90% of customers said that their buying decisions were influenced by online reviews. We can only imagine this number has increased since then. It’s no wonder, then,… Read more »
You’ve Received a Negative Review Cheer up! It’s not the end of the world. Maybe you had an off day. Maybe someone just didn’t like the chicken and chose to get on a soapbox. No matter what has happened, you can turn those bad Yelp, Facebook, Google and TripAdvisor reviews into positive company marketing. As… Read more »
Websites That Have Done Video Backgrounds Right Videos are tremendous storytellers. A successful video background will pull your visitors into your site immediately, providing them with a ton of information in a very short amount of time. Looped video backgrounds can tell your visitors about your company, your product, your brand and your customers (or… Read more »
Your Audience is on the Move. You Need to Catch up. In our increasingly mobile world, everyone and everything is constantly connected, often through thin, light, palm-sized devices. Thanks to incessant mobile innovations, your target audience members (along with everyone else) are on the move. If you want their eyes on your site, then it… Read more »
Many Companies Have a Newsletter. Does Yours Need One? You don’t have to have a newsletter to be a successful marketer. Yes, you heard us correctly. Now, we’re not saying that you shouldn’t have one, but we are saying that it’s not necessary for many types of businesses. In fact, newsletter campaigns can hurt marketing… Read more »
Single-page web design has been increasing in popularity recently. I’m not sure where this love affair started, whether it’s due to the popularity of scrolling sites like Facebook and Twitter or to people simply wanting to try something new. A writer myself, I applaud thinking outside of the box to come up with creative alternatives… Read more »
Internet Marketing: Tips and Advice From an AdWords Pro Looking for help with messy marketing campaigns? If you have trouble orchestrating or implementing a comprehensive advertising plan, you wouldn’t be alone. Recognizing that this is a common problem for many of our clients, I sat down with Verde Media Founder and Digital Strategist Jon Teodoro… Read more »
“The customer’s perception is your reality.” – Kate Zabriskie I’ve been working in customer service in one form or another for about a decade. Whether I was showing people to their tables, passing out drinks and apps, or bagging groceries, my work life always revolved around servicing customers. It’s a popular thought that this kind… Read more »
The numerous memes poking fun at how awful 2016 was are funny enough to draw a comradery-driven smile from anyone. “I know what you mean. We’re all in this together.” Taking a humor break with SNL skits and Onion articles satirizing our current state of affairs, it almost feels like we can laugh our way… Read more »
Not to take away from our well-thought-out title, but SEO’s future has always been uncertain. That’s simply the nature of tech. That’s why we are looking ahead to the next big industry game-changer that will have a huge effect on how we search: smart homes. Feel like you’ve stepped into an episode of “Black Mirror?”… Read more »
Marketing Advice From One Little Guy to Another Working with various-sized companies, our Verde Media team has extensive experience planning marketing projects that deal with a range of budgets. Typically, the bigger the company, the more money there is to spend on marketing ventures, which can make our job a bit easier. However, many times… Read more »