Learning Hub | Maintaining Your Website

Make Your Website Responsive; Your Customers Happy

August 17, 2015 | Jon Teodoro

Google’s ultimatum isn’t going away. If you don’t make your website responsive, its mysterious ranking system will punish your search engine standing. For a business, this can prove disastrous, or a mere inconvenience. But at the end of the day, shouldn’t the customer’s user experience on your site always come first?

Depending on your existing online infrastructure, responsive web design might even be beyond your financial means and current digital talent. But considering the following facts, there is little doubt that it will become your priority.

Expect a broader base of your potential customers to be accustomed to mobile-friendly interfaces through which they can purchase your products.

According to a recent Loyalty Marketing 360 study

  • 18% of American adults made a purchase from a mobile device in the past 3 months (up from 10% from 2012)
  • 45% of online US adults performed some kind of shopping-related task on a mobile device in the past 3 months (up from 35% in 2012)

If your company is B2B, your competition is probably already developing mobile strategies in anticipation of an online marketplace. Catch up.

According to a recent Forrester Research study:

  • 50% of B2B companies currently selling online expect 50% or more of their total customer base will be buying online from them within 3 years

And according to the latest Nielsen Research…

  • Americans own an average of 4 mobile devices

make your website responsive; your customers happySo, what does this mean for your business?

Your customers are spending on convenience, portability, and the latest digital trends. If you aren’t prepared to spend capital on your consumers’ needs and wants with a mobile strategy, it will soon become a stretch to expect them to spend on you.