I’m not going to tell you that you shouldn’t use a website template. Wait….did you just double check which site you’re on? Yes, we are a web design and marketing firm. And yes, we hope to get as much business through our door as possible. That being said, we use these articles as our way… Read more »
LinkedIn is not for your cat pictures or food diaries. This business-centered networking site is different from the other social media platforms that we have discussed in recent blogs – primarily, when it comes to audience. Though other sites have a mix of public and private profiles, mixing friendships with business on one site, LinkedIn… Read more »
Tweet. Tweet. 140 measly characters pack one big marketing punch. Twitter has, without a doubt, become one of the most important social media networks for content marketing. With 313 million active monthly users, the ever-expanding Twitterverse is a place of constant contact, networking and updates. Tweets are short but informational, making the site something like… Read more »
What if I told you that your business content has the potential to reach 1.71 billion people monthly? You would probably roll your eyes at me like a quack on the street trying to sell you a miracle pill that will make that beer gut disappear instantly (while making you look and feel 10 years… Read more »
The old saying goes, “A picture is worth a thousand words.” Nowadays, it would be accurate if it said, “A picture is worth a thousand likes.” Social media is all about the likes (a.k.a. the shares, the hearts, the retweets). “Likes” have become the Internet equivalent of hugs and kisses. A like can show support,… Read more »
#DoIReallyNeedSocialMedia In this connected world, the lingo is constantly changing. Hashtag. Lol. Selfie. MCM. WTF?? It can be hard to keep up and honestly, it can be hard to want to. But the truth is that, for the near future at least, social media ain’t goin’ nowhere. With “1.09 billion daily active users on average… Read more »
Plugins are a great way to extend the core of WordPress. Themes are a great way to personalize your website or blog. Periodically, you will need to update your plugins and themes. WordPress itself even gets updates a few times a year. These are usually security updates, feature improvements, and bug fixes. It’s important to… Read more »
Dinner conversation from 1960: Dad: “What did you learn at school today?” Son: “We learned about pilgrims and the first Thanksgiving.” Flash forward nearly 60 years: Mom: “How was your day?” Daughter, son, husband and dog: silence… Are people around you glued to their phone screens so much so that dinner conversation has gone the… Read more »
This article is part 3 in a series. In this article, we will cover how to add, edit, and delete posts and pages in WordPress. Click here for part 1. Click here for part 2. Create Posts To create a post, first log in to your WordPress dashboard, then click on Posts in the left… Read more »
The Ease of Automation Want life to be easier? This is not a ruse. No, I’m not going to babysit for you or pay your bills…sorry. But, I am going to give you some advice on how to make your life easier (really!), and it all starts with email marketing automation. This technology will make it… Read more »
This is part 2 in a series. In the last article, we talked about how to log in to your WordPress website and how to change your password. In this article, we will cover User Roles. How to set roles in WordPress Roles determine what actions users are allowed to do on a website. Site… Read more »
The process of choosing the right SEO keywords can be viewed as a puzzle or matching game more so than a thing of art. Sure, truly successful keywords – those ones that camouflage naturally into the surrounding text to everyone but Google – need some creativity peppered in there. But, just because you are a… Read more »
In this article, we will cover some of the basics of using WordPress, including how to log in and how to reset your password. In the next article in the series, we will cover how to set and manage user roles. In a later article, we will cover how to add, edit, and delete posts… Read more »
What is Email Marketing? With the days of snail mail creeping to a halt, marketers are having to come up with ingenious ways to reach consumers’ mailboxes – or maybe we should say inboxes. Email marketing, as this endeavor has been dubbed, is the overarching term that covers all forms of email communication as long… Read more »
Marketing is everywhere. It’s on our TV’s, billboards, bus stops, keychains, sidewalks and screens. The constant inundation of ads can make it hard for businesses to stand out from the marketing camouflage. This is where innovation comes into play. Successful businesses are constantly trying to find new ways to reach their target audience, advertise their… Read more »
Google it! Two small words. One big idea. Google is a noun that became so synonymous with information in our society that it turned into a colloquial verb. Add the pronoun “it,” and you’re left with a phrase that can lead you to just about every answer to any question you’ve ever had. Actors in… Read more »
Size doesn’t matter. It’s true – just ask anyone in the content marketing field. This new-ish form of marketing that is currently sweeping the industry as a business owner’s most crucial tool is equally beneficial for large and small businesses alike. Content marketing is different from other selling tools because it is readily available to… Read more »
What the heck is content marketing?! Content marketing for small businesses is a hot topic in the online marketing world. So what exactly is content marketing? Content marketing is defined as the following: “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined… Read more »
Content marketing, SEO, Google analytics. These keywords have taken the place of billboards, yellow pages and word-of-mouth. For someone new to the Internet world of marketing, the modern vocabulary and ideas that people bounce around are dense and often a little intimidating. That’s where we come in. At Verde Media, we can help small and… Read more »
Let’s face it: people don’t like waiting. Would you wait in line to enter a store that you know is already open? Probably not. So why would any of your customers do the same to enter your website? According to a study done by Kissmetrics, 40% of people will abandon your website if it takes… Read more »