NCI School of Real Estate
eCommerce - Local SEO Case Study
Overview.
NCI School of Real Estate is a real estate school that specializes in delivering high-quality real estate education to students since 1978. They provide online and in-person pre-licensing and continuing education classes.
Problem.
Noticing the increase in demand for online classes, NCI School of Real Estate decided to add online, on-demand real estate classes to their offerings. However, with their new website, they lacked visibility in search results. They reached out to us to establish their online presence and help market their newly created online classes along with their in-person options.
Solution.
We researched high-value keywords for their industry and created a monthly content calendar to target them. In addition, we executed a monthly linkbuilding campaign to improve domain authority and search engine visibility. By publishing regular blog articles supported by linkbuilding, we were able to bring NCI to the top of the search results.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Outcomes.
increase in GMB profile interactions
increase in GMB phone calls
increase in organic keyword rankings
