Pitler Family Law & Mediation
Lead Gen - Paid Media Case Study
Overview.
About Pitler Family Law
Pitler Family Law & Mediation, P.C. specializes in guiding families through the challenges of divorce and related legal matters, focusing on fair settlements that meet both individual and children’s best interests. With extensive experience, certification in Collaborative Divorce, and court-approved mediation services, they’re committed to providing personalized, up-to-date approaches that help clients find amicable resolutions to even the most complex family law issues.
Problem.
Why Pitler Family Law Approached Us
Pitler Family Law & Mediation, P.C. operates in a competitive local landscape, so they turned to us to develop inbound marketing initiatives that help them stand out. Our focus was on delivering high-quality leads at a stable, affordable cost per acquisition.
Solution.
How We Solved These Problems
We began by identifying high-converting keywords and organizing them into dedicated ad groups. After seeing initial success, we fine-tuned our ad copy and landing pages to increase conversions and lower acquisition costs. But we didn’t stop there our work continued as we regularly optimized campaigns and collaborated with the Pitler Family Law & Mediation team, ensuring both the volume and quality of leads remained consistently strong.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Outcomes.
YoY increase in leads
YoY increase in clicks
YoY increase in impressions
