K&S Design Elements
eCommerce - Paid Media Case Study
Overview.
About K&S Design Elements
K&S Design Elements is a small business specializing in metal art products for home and business decor. Established in 2022, the company prides itself on its high-quality, American-made products.
Problem.
Why K&S Design Elements Approached Us
K&S Design Elements approached us as a brand-new business without any sales data or brand recognition. Their primary goal was to set up sales channels through Google and Meta Ads, and increase their sales to $30,000/ month within their first year in business. Secondly, they wanted to build a retargeting funnel complete with email and paid ads to retarget missed abandoned cart opportunities.
Solution.
How We Solved These Problems
The initial step was to set up accounts in Google Ads and Meta Ads, and create their respective product channels. We then optimized product titles, descriptions, and variants for success in both paid and organic shopping channels.
Next, we created a Google Performance Max campaign with a Shopping focus, as well as Meta Catalog ads. Since we didn’t have previous sales or customer data, we created several audiences and creatives to test. At first, we evaluated the results weekly; making adjustments as we fine-tuned audiences, offers, and creative. Then as we started seeing results, we continued to meet with the client biweekly.
We also set up a retargeting campaign on Meta, as well as automated abandoned cart email and text messages through Active Campaign.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Outcomes.
Google Ads ROAS
Meta Ads ROAS
monthly revenue in 9 months
