BMH Material Handling
eCommerce - SEO Case Study
Overview.
About BMH Material Handling
BMH is one of the fastest-growing companies in material handling serving the Midwest, North East, South East, and the Mid-Atlantic. The company offers various solutions and services including pallet racking, shelving, forklift sales, rental, and repair, warehouse design services, and more.
Problem.
Why BMH Approached Us
As a rapidly growing business, BMH approached us to gain online visibility for its new locations and product offerings, and increase brand awareness. Some of its newer product offerings such as forklift sales and repair were not ranking in the newer markets and didn’t have organic visibility.
Solution.
How We Solved These Problems
We created a comprehensive SEO plan for BMH including fixing on-site SEO issues to improve search engine visibility, setting up and managing Google My Business pages for all locations, creating product-specific geotargeted landing pages, and publishing blog articles.
We identified high-value keywords to include in our content calendar and published 10 landing pages per month. We also published monthly blog articles addressing commonly asked questions about the products and services BMH provides.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Outcomes.
growth in organic keyword rankings
growth in organic search traffic
growth in organic phone call leads
