Lincolnshire Place
Lead Gen - Paid Media Case Study
Overview.
About Lincolnshire Place
Lincolnshire Place is a network of specialized memory care and senior living facilities in Indiana and Illinois. Lincolnshire Place aims to maintain quality of life, encourage meaningful interactions, and promote overall well-being for residents and their families.
Problem.
Why Lincolnshire Place Approached Us
Lincolnshire Place contacted us seeking a more cost-effective way to generate leads. Previously, they relied on services like “A Place for Mom”, which collects fees from its network of facilities and providers.
Solution.
How We Solved These Problems
Working closely with the Lincolnshire Place team gave us a full picture of our campaign performance and lead quality. Their feedback and insights from A/B testing our ads and landing pages showed us what truly worked. This allowed us to adjust the landing page form to schedule appointments instead of just collecting inquiries, ultimately delivering higher-quality leads. This approach has been so successful that we have implemented this strategy only in the struggling facilities.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Outcomes.
decrease in cost per conversion
overall conversion rate in 6 months
overall CTR in 6 months
