MIDCOM Data Technologies
Lead Gen - SEO Case Study
Overview.
Since 1982, MIDCOM Data Technologies has been a leader in industrial printer and mobile barcode scanner repair and sales, serving businesses across the United States and Canada from its base in Oakland County.
Problem.
Plagued by high lead costs, shifting Google Ads policies, and low conversion rates, MIDCOM Data Technologies came to us seeking to boost their sales and lower costs.
Solution.
By leveraging existing data and thorough testing, we pinpointed the keywords with the strongest conversion intent. This allowed us to reduce the cost per lead and align better with a higher percentage of qualified leads. This proved scalable across multiple campaigns and lifted the account once built and applied.
Tackling Google Ads policies is crucial, and compliance with ads and landing pages is essential. This means regularly testing, adjusting, and staying informed about the latest policy changes.
Working closely with the team at MIDCOM Data Technologies ensured we could get a holistic view of how our campaigns were performing and the quality of the leads. From our ads to landing pages, we could get feedback on what works from our changes and A/B testing.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Outcomes.
decrease in cost per lead
increase in conversion rate
increase in lead volume YoY
