AP Marble & Granite
Lead Gen - Local SEO Case Study
Overview.
AP Marble & Granite is a countertop supplier located in Michigan. The business has been in the industry for over 50 years specializing in natural stone slabs.
Problem.
Although the business has been around for a long time, its online presence was minimal. AP Marble & Granite contacted us to help them increase their visibility in the local map pack, organic search results, and use organic search to help them grow their business.
Solution.
Our initial strategy focused on creating product-focused landing pages to increase search engine visibility and lead generation. We layered this approach with a citation-building campaign and a customized content marketing plan. We worked with the client to identify and target high-value keywords with geotargeted landing pages and blog articles. As a result, AP Marble & Granite rose to the top of the search results and their organic traffic surged.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Outcomes.
increase in organic traffic
increase in organic form leads
increase in GMB click-to-calls
