Polly Products
eCommerce - SEO Case Study
Overview.
About Polly Products
Polly Products manufactures environmentally-responsible recycled outdoor furniture. Located in a rural Michigan farming community, the company provides eco-friendly and durable alternatives to products that deplete natural resources.
Problem.
Why Polly Products Approached Us
When they first reached out to us, Polly Products didn’t have much visibility online and low organic traffic. They wanted to rank higher for product keywords and increase organic traffic and clicks.
Solution.
How We Solved These Problems
Our SEO campaign for Polly Products focused on three goals; building website authority through linkbuilding and high-quality content, increasing product visibility by optimizing on-site product page SEO, and boosting keyword rankings through content creation.
During our audit, we identified opportunities to include high-value keywords on product pages and optimize on-site SEO to make these key pages more search engine friendly. We also came up with a content calendar that addressed client questions and aimed to build rankings of important keywords. Furthermore, our link outreach efforts focused on gaining 2-3 backlinks per month to increase website authority.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Outcomes.
organic keywords ranked
YoY organic traffic growth
increase in eCommerce revenue
