All Opiates Detox
Lead Generation - Paid Media Case Study
Overview.
About All Opiates Detox
All Opiates Detox is a Ypsilanti, Michigan based clinic that provides rapid detox from opiate withdrawals under sedation/anesthesia. AOD's procedures are performed by two board-certified MD's with FDA-approved treatments located next to Henry Ford Wyandotte.
Problem.
Why All Opiates Detox Approached Us
- Their previous Google Ads PPC management company was overseas and provided poor communication and transparency into the process
- Lead quality was poor, along with a low volume of leads
- The conversion rate of traffic to leads was poor, negatively affecting campaign performance
Solution.
How We Solved These Problems
Problem #1: Poor communication and lack of transparency
- For the first 90 days of the campaign, we met with AOD every two weeks, checking in on lead quality, keyword quality, and reviewing search terms with the client to ensure the traffic coming into the campaign was quality.
Problem #2: Poor lead quality and low volume of leads
- Ran an extensive audit of the account and restructured everything into separate ad groups and campaigns based on themes.
Problem #3: Poor conversion rate
- Built dedicated landing pages for each campaign in the Google Ads account instead of sending traffic directly to the home page, which was the tactic previously employed.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Outcomes.
Within 90 days, the cost per conversion in the campaign decreased by over 50%
A decreased cost per conversion along with better converting landing pages allowed AOD to gain 65% more leads after 90 days.
AOD was able to gain 100% visibility into their entire campaign so they could track their clicks, budget, leads, and cost per conversion in real-time, 24/7/365.
