How We Solved These Problems

We focused on three main objectives: increasing authority through building better links, improving topical relevancy by publishing more content, and fixing on-site issues (such as Schema.org markup) to help improve their organic visibility and click-through rates.

Our initial audit found that their backlink profile was made up of a lot of low quality links. We engaged with their existing customers to execute a linkbuilding campaign to get their business customers to link back their domain. During our audit, we also discovered that their blog was not being used, so we coordinated a content marketing strategy to produce articles targeted toward questions and issues people ask before buying stickers or custom labels for their business. To complete the loop, our team continually executed on-site SEO audits to fix their eCommerce Schema.org markup with reviews and product data to enable their listings to be more visible and gain more real estate in the search engine results.