Lunar Home Improvement
Lead Gen - Local SEO Case Study
Overview.
Lunar Construction is a family-owned general contractor based in Warren, MI, with over 50 years of experience. They specialize in building, remodeling, and design services—offering free, no-obligation estimates to help homeowners bring their vision to life
Problem.
Lunar Construction sought to generate high-quality leads for their garage building and other services through strategic inbound marketing efforts.
Solution.
We began by pinpointing high-intent keywords and organizing them into tailored ad groups that focused on Lunar Construction’s core services, like garage building. As we saw promising results, we refined our ad copy and landing pages, improving both lead quality and cost-effectiveness. Throughout the process, we worked closely with Lunar’s team, continually optimizing campaigns and leveraging their feedback to ensure we were not only driving consistent lead volume but also attracting the right kind of customers.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Outcomes.
Return on Ad Spend
increase in leads YoY
revenue generated
