“You only get one chance at a first impression.” It’s a very obvious statement, but in life, first impressions are everything. You could have ten million dollars in your bank account and a Bugatti Veyron in your garage, but if you rub a person the wrong way when you first meet them, chances are they… Read more »
We solve thousands of problems every day and may not even realize it. What should I eat for lunch today? Which route should I take home? Should I watch that seventh Netflix episode in a row? But as humans, it is impossible for us to consciously weigh out the pros and cons of every situation…. Read more »
Slow website hosting doesn’t just mean slow load times; It could mean lost customers. Check out the following infographic from HostingFacts.com that shows how a slow website could be burning a hole in your pocket.
How much should you spend on your marketing? According to the U.S. Small Business Administration, small businesses should set aside about 7 to 8 percent: As a general rule, small businesses with revenues less than $5 million should allocate 7-8 percent of their revenues to marketing. This budget should be split between 1) brand development costs (which includes… Read more »
In the last five years alone, the amount of resources available to business owners who want to learn about digital marketing has increased substantially. The communities on websites like Moz and Inbound.org are great examples of this. In addition, tools like HubSpot help streamline common marketing tasks though automation and consolidation. The ability to automate marketing tasks, however,… Read more »
If you search for a “web designer” on Google, there are literally hundreds of web design companies in the southeastern Michigan area alone. Dozens are clustered in parts of downtown Detroit, Ferndale, Troy, and Royal Oak (for you non-Michiganders, these places are known as ‘trendier’ areas). At first glance, all of these entities seem to be… Read more »
According to Cisco, by the end of this year there will be over a zettabye of data flowing through the web. To put things in perspective, a zettabye is equivalent to one trillion gigabytes, or half a trillion free Dropbox accounts. That’s a lot of data. If your business has a website then you are… Read more »
The question of whether a business or organization should choose a custom web design versus a website template is a very common one. The truth is, most entities would benefit from either one, since both options each have their own advantages and disadvantages. Therefore, there is no clear “yes” or “no” answer. There is only… Read more »
Recently, our company joined Yext as a Certified Partner company to expand our offerings for local SEO services. Though our Yext partnership, we are able to now provide brick and mortar businesses with a managed option for their local SEO efforts. One of the most important factors in local SEO rankings is a business’ online citations,… Read more »
If you’re a brick and mortar business owner, chances are you’ve had a sales rep walk into your store unannounced trying to sell insurance, telecommunications services, office supplies, or something similar. Do you remember what you were doing when they walked into your doors and asked to speak to the owner? Maybe not, but if you’re like… Read more »
We’ve heard horror stories of all kinds from our clients who have had bad experiences with web design “companies”. Their stories usually resemble one of the following: “I asked my web designer to make some changes for me two weeks ago and he’s still not done yet.” “My web designer said that he was going to do (insert complexity functionality… Read more »
When you’re in the early stages of building a new website for your business, many of us jump the gun and start looking for website design inspirations right off the bat. That’s why its so easy to overlook another very important part of your website: the content. Writing quality content that persuades your customers to buy your product or… Read more »
Everyone’s talking about blogging and content nowadays. In terms of small or local businesses, however, it can be hard them to view blogging as a way to attract new customers. At first, we had a hard time making the connection ourselves. We thought, “how the heck will a blog help us grow our business?” But after a few months… Read more »
Commercial WordPress themes can be convenient, especially if you’re trying to save a few bucks. WordPress is a very well-known CMS, and with the lower cost and effort required to get a decent website up and running, why not use one of those WordPress themes off of Themeforest? The answer: because it could do more harm than… Read more »
When looking for a business that suits their needs, chances are that potential customers aren’t looking for places in another state. This is where the beauty of local SEO comes in. Through GPS-backed search algorithms, nearby customers can pull up your business location and general info on an app in their phone. Or they can… Read more »
The following list of digital marketing terms won’t cover everything. After all, the convergence of web technology, buyer psychology, and business strategy takes some time to master. That said, we’ve compiled a list of the terms that you should know to better demystify the path to a profitable web presence. We’ve separated this post into the… Read more »
For social media personalities, it’s a numerical ego boost; and for online journalists, it’s measurable exposure; but for walk-in businesses, serious web traffic can mean new customers, increased foot traffic, and revenue. Before companies plan for large reception areas with outdated magazines and a poorly maintained aquarium, however, they need the right kind of web traffic… Read more »
Inbound, an annual digital marketing conference hosted by HubSpot, is one of the largest of its kind with this year’s event drawing over 14,000 people from all over the world. It has commanded the attention of influential personalities from not only the marketing world but also from the business, entertainment, and political arenas. Key appearances from this year’s… Read more »
Before Michael Bay and Megan Fox jumped into the mix, the Transformers universe regularly broke the laws of science by morphing everyday vehicles into disproportionately enormous, flying robots. Using the magic of CGI, the recent live-action movies now strive for Transformers designs that are functionally plausible – unlike a sizable chunk of their plots. When it comes to taking… Read more »
FREE!* *But it depends on what you’re looking for in a website! Here are some general price ranges we came up with. But before you make a website, evaluate why you are creating a website, who your audience is, and what kind of web presence you want to generate as a direct result of your site…. Read more »