farewell broad match modifier

Farewell, Broad Match Modifier

In the ever-changing world of keywords, we’ve arrived at another shift. This July, broad match modifier bids farewell. It’s been a good run!   Now, all of your modified broad match search terms will migrate over to phrase match. The immediate ramifications don’t seem to be all that big. But it may be that you want… Read more »

Win The Upper Hand with Google Merchant Center

Ecommerce can feel like a game in which the cards are stacked against the little guys while the big guys play with house money. It’s certainly pay-to-play, and each piece of your campaign carries its own cost, from AdWords to Instagram. But Google Merchant Center is that rare place where smaller brands can compete with… Read more »

Google AdWords: Your CRM’s BFF

AdWords is one of the most powerful ways to gain visibility and reach your consumers. It’s a highly effective touchpoint that funnels into multiple channels. But AdWords campaigns also give you incredibly valuable data to use across the breadth of your marketing strategy.  How do you harness this data? By bringing AdWords into your Keap… Read more »

Make AdWords Do The Talking For You

Most brands are fully aware of the power AdWords has to drive traffic. But what they overlook is its adaptability—and their own ability to spend more wisely to lower their cost per conversion. We consistently find ourselves recommending several ways that brands can customize their AdWords experience to get the most out of their budget,… Read more »

Retargeting: The Basics For Small Businesses

Despite the fact that retargeting has been around for quite some time, I rarely see any small business owners taking advantage of it. Today, I’m going to discuss why you need to implement retargeting (also known as remarketing in the Google world). What the heck is retargeting? Retargeting is a method of marketing your products… Read more »

The Potential Power of Adwords Summed Up In One Image

It is a well known fact that paid advertising is the bread and butter of Google’s revenue stream, accounting for 91% of the total revenues in 2013. That’s a significant figure that no marketer can ignore. Despite this, many small businesses are straying away from utilizing Google AdWords as a means of generating new leads and sales. From… Read more »