Learning Hub |
Small business owner standing proudly in the door of her coffee
July 19, 2017 | Jon Teodoro
Most organizations use other software and tools other than their website to help grow and maintain their business. Because of this, we offer a wide variety of custom integrations to help you streamline your processes.
The complexity of the additional features you need built into your site directly correlates to time, which is a function of your website’s budget. Custom integrations require cross-disciplinary planning and execution, and can have a small (or large) effect on the price.
Fortunately enough, there are existing integrations available that can help cut costs down dramatically. If you don’t see your preferred integration on this list, simply click ‘Other’ and tell us about the feature(s) you would like us to build.
Note: If you select ‘Other’, these features will not be factored into the price estimate because they are 100% custom.
If you are an evolving business that is always adding, removing, and testing new products or services, it is our responsibility to build the website in a way where it is easy for you to update it without reaching out to us. Architecting the back-end of a website to make this happen takes time and planning.
If your website will end up staying relatively static, then it will generally take our development team less time to build the back-end of the website, leading to faster development times and a lower overall budget.
Most websites have the following pages: a home page, about us (or company) page, a services (or product) page, and a contact page. That leaves you with four (4) pages at the minimum.
If you offer more than one product/service, we’d recommend that you create a page for each of them. That way, when a user tries to search for that specific service, you’re driving them to a page that explains it in detail. Cramming all of your products/services on one page can dilute your visitors’ attention.
Example: if you are a barbershop, you might have the following pages:
Based on this example, your website would most likely need seven (7) pages.
Still need help? Reach out to us for assistance in building a proper site map for your website.
There is a certain percentage of businesses that don’t use their website to generate more leads. Because they generate business from other channels, their websites only exist as online brochures. Therefore, a clean and great looking website is their only requirement.
However, if you’re like most businesses who want to use their website as a tool to increase their sales, special consideration must be taken when developing a new website.?? Factors like SEO, content, site architecture, page speed are even more important for those using their website to generate new business.
Furthermore, if you are looking to drive more leads to your new website, a separate digital marketing strategy is almost always required before the site development begins.
This is an extension of the previous question. Our goal is to get a feel of what design style fits your brand.
For example, if you are a library or municipality, a complex website can be hard to avoid due to the amount of content required. On the other hand, if you’re a local manufacturing company that specializes in packaging only, a clean and simple website would be your best option.
If we spend less time organizing content and architecting the structure of website, you can expect a relatively lower minimum budget investment.
Some businesses don’t require a website with a fancy design. In many cases, a clean, easy-to-use site is good enough. Fewer distractions often leads to a better user experience.
On the other hand, businesses like restaurants or fitness studios that rely on providing sensory brand experiences might need a highly customized design. This means that high quality graphics, pictures, and videos, are a must.
Overall, the cost of a website is a function of time, and the more time that is spent creating a unique product generally means a larger budget investment will be required.
In order to determine this, you will need a website analytics tool like Google Analytics or StatCounter installed on your website.
If you do have these tools set up: take the average monthly visits (or sessions, in Google Analytics), accounting for your high and low seasons.
If you don’t have these tools set up, you can reach out to us for assistance in helping you install these tracking codes??. Knowing how many people visit your website allows us to suggest the proper architecture that fits the bandwidth that your future website will be using.