Learning Hub | Google Analytics

Google Implements Mobile-Friendly Label

November 24, 2014 | Jon Teodoro

At the beginning of last week, Google announced that they would be adding a “mobile-friendly” label to the search results. This year, mobile searches are on track to exceed desktop searches, therefore, catering to the mobile demographic is important for providing a great user experience. Google recognizes this, and I believe that the implementation of the mobile-friendly label is just one of the first steps Google is taking to cater to mobile searchers.

So what exactly is a mobile-friendly website? According to Google, the website should:

  • Avoid software that is not common on mobile devices, like Flash
  • Use text that is readable without zooming
  • Size content to the screen so users don’t have to scroll horizontally or zoom
  • Have links far enough apart so that the correct one can be easily tapped

Furthermore, Google has a few resources for website administrators, developers and designers to help them get started on optimizing their site for mobile devices, just in case they haven’t taken the initiative yet.

Another topic that has remaining under constant speculation is whether Google will be using mobile-friendly website design as a ranking signal. Based on the blog post that Google posted last week, they have said this:

We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.

If your website isn’t mobile-friendly, now is a good time to get started. I believe that the addition of the mobile-friendly label to the search engine results will have a positive impact on click through rates for mobile-friendly websites. With Google’s experimentation of mobile-friendly website design as a ranking signal, now the implications could extend past only the user experience and onto impacting the bottom line of your business.