Facebook is one of those things that seems like it’ll outlast everything else on the internet. Despite some bumps in the road and some not-so-minor controversies over the years, Facebook is still holding strong with roughly 2.89 billion monthly active users. In addition to seeing what their high school classmates are up to, people are… Read more »
Chances are, if you’re building a WooCommerce site, you’ll need it to process customer payments. But how do you choose? There are just so many options! There are plenty of payment processors that you can add to your site, with two of the biggest—and easiest to integrate—being PayPal and Stripe. Here’s what you should know… Read more »
They say the days of brick and mortar shopping are gone, but I disagree. Sure, the average consumer’s shopping habits have certainly changed since the introduction of online shopping, and yes, there are shells of once-bustling shopping malls scattered across the US. The landscape has just changed. There’s so much coverage of booming online retailers… Read more »
For those looking to build an eCommerce website, many platforms and options exist to get you up and running quickly. The market is crawling with fantastic options for every budget, that check off just about any box you’re looking for. However, with so many choices to make, it might not take long for decision fatigue… Read more »
WooCommerce is a great plugin for anyone running an ecommerce store through WordPress, but it probably doesn’t have everything you need built right in. Luckily, there are countless plugins and extensions you can add to your shop. We’re not going to make you comb through them all, though! Here are our top five favorites: MonsterInsights… Read more »
In team sports, it’s usually very clear who gets credit for the score: the person who touches the ball last. Not so when it comes to converting consumers. Who’s to say that an Instagram ad viewed by someone weeks ago isn’t more responsible for their purchase than the organic search that later helps them find… Read more »
If you’re one of the many businesses running on Magento, you sit at a crossroads. With support for Magento 1 phasing out this June, it’s time to update your stores so they can stay fully functional and meet the increasing demands of ecommerce. Magento 2.0 carries significant advantages: It’s designed to be more mobile-friendly. It… Read more »
Ecommerce is an ongoing dialogue with your customers. The psychology of online shopping is not fixed in place. It’s on the move, and everything has been thrown into overdrive by the pandemic. So, the right ecommerce strategy is essentially one that can pivot on a dime—or rather, one that has enough tools to be able… Read more »
“Are you a rewards member?” “No, not interested.” For many, that question is a non-starter. There’s a lingering stigma associated with department store credit cards, unwanted mailers, and promotional email blasts jamming up the inbox. And the truth is, lots of brands still use the dangle-the-carrot trick: Customers get 20% off if they open a… Read more »