For manufacturers, successfully marketing existing videos through social media isn’t exactly as easy as sharing the latest Taylor Swift makeup promo video with a Facebook Group. It’s true: The landing wheel assembly of a Cessna does not have the B2C marketing allure we may see with anything that screams pop culture. But using social media… Read more »
Grading the quality of your business website’s content can be more difficult than judging a high-stakes boxing match. It’s an intersection where the avenues of marketing savvy, web optimization, and writing can come together as an exceedingly efficient conduit for heavy (viewer) traffic or gridlock at an ugly construction site that everyone drives around. Implementing… Read more »
If you personally have the digital tech savvy to craft a website for your business that not only draws a large audience, but also draws the right audience, the infrastructure for success is already within reach. But that’s easier said than done. Your future web designer may not be you. Punctuated by Google’s increasingly strict… Read more »
Although we love our cozy office out here in the metro Detroit suburbs, we could only dream about having a wide-open space with floor-to-ceiling windows within the bounds of the actual city of Detroit that didn’t require each one of our team members to sell an organ. Today, we found that dream place. It was inside of the Russell… Read more »
Blogging is recognized as one of the best advertising mediums for small businesses. Blogs hold immense potential for attracting and holding visitor attention to your website and the products/ services you are offering. Small businesses, especially, can gain attention, visibility, and credibility by using blogs to engage with their customers. Blogs offer a lot of… Read more »
There has been some buzz lately about how iBeacons or similar proximity-based technologies could affect the shopping experience for both consumers and businesses. Despite this, only a small percentage of SMB owners actually know what an iBeacon is. What is iBeacon? iBeacon is an Apple technology that utilizes location-based information to deliver a unique experience… Read more »