Category: Content Marketing

Many Companies Have a Newsletter. Does Yours Need One? You don’t have to have a newsletter to be a successful marketer. Yes, you heard us correctly. Now, we’re not saying that you shouldn’t have one, but we are saying that it’s not necessary for many types of businesses. In fact, newsletter campaigns can hurt marketing… Read more »

Not to take away from our well-thought-out title, but SEO’s future has always been uncertain. That’s simply the nature of tech. That’s why we are looking ahead to the next big industry game-changer that will have a huge effect on how we search: smart homes. Feel like you’ve stepped into an episode of “Black Mirror?”… Read more »

Marketing Advice From One Little Guy to Another Working with various-sized companies, our Verde Media team has extensive experience planning marketing projects that deal with a range of budgets. Typically, the bigger the company, the more money there is to spend on marketing ventures, which can make our job a bit easier. However, many times… Read more »

What is a Marketer? The answer to that question is not cut and dry. In the Mad Men days of advertising, there were several people, each responsible for a different job duty, occupying the office. The secretaries were busy-bees typing correspondence, the copywriters were in a constant cycle of writing and erasing, the artists were… Read more »

It’s not an exaggeration to say that every successful business, no matter how big or small, utilizes some form of content marketing. You should be, too. If you aren’t familiar with content marketing, it is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain… Read more »

Everyone and his dog have a blog. Literally, there are dog blogs. So, what’s the deal? Are all of these people really trying to get picked up for a book deal, or is there something more behind the scenes? We can’t speak for everyone, but we can tell you that blogs hold a higher purpose… Read more »

Graduating with a degree in journalism, I wasn’t quite sure which career avenue I would end up taking, but I knew that I wanted to write. For about a year after graduation, I was sending out applications and going on interviews, but wasn’t finding the right fit. Finally, I got the phone call. A couple… Read more »

Size doesn’t matter. It’s true – just ask anyone in the content marketing field. This new-ish form of marketing that is currently sweeping the industry as a business owner’s most crucial tool is equally beneficial for large and small businesses alike. Content marketing is different from other selling tools because it is readily available to… Read more »

What the heck is content marketing?! Content marketing for small businesses is a hot topic in the online marketing world. So what exactly is content marketing? Content marketing is defined as the following: “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined… Read more »

Content marketing, SEO, Google analytics. These keywords have taken the place of billboards, yellow pages and word-of-mouth. For someone new to the Internet world of marketing, the modern vocabulary and ideas that people bounce around are dense and often a little intimidating. That’s where we come in. At Verde Media, we can help small and… Read more »

When you’re in the early stages of building a new website for your business, many of us jump the gun and start looking for website design inspirations right off the bat. That’s why its so easy to overlook another very important part of your website: the content. Writing quality content that persuades your customers to buy your product or… Read more »

Everyone’s talking about blogging and content nowadays. In terms of small or local businesses, however, it can be hard them to view blogging as a way to attract new customers. At first, we had a hard time making the connection ourselves. We thought, “how the heck will a blog help us grow our business?” But after a few months… Read more »

For social media personalities, it’s a numerical ego boost; and for online journalists, it’s measurable exposure; but for walk-in businesses, serious web traffic can mean new customers, increased foot traffic, and revenue. Before companies plan for large reception areas with outdated magazines and a poorly maintained aquarium, however, they need the right kind of web traffic… Read more »

I hated writing in high school. The same applied to reading. Not because I wasn’t capable of doing either of them, but I just didn’t have the desire to. When it came to turning in papers for my AP English courses, my work was always subpar because I simply didn’t care for what I was… Read more »

Call it efficient, indispensable, and inventive; today’s manufacturing industry is in a constant state of self-innovation. Digitally, however, it is falling behind; the web presence of its companies continue to lag in a trend that does not reflect the ingenuity that has been at its core. And while they are positioned to advance their businesses,… Read more »

 RULE #1: Do not talk about your business Potential buyers already have access to much of the consumer information they need from sources like top marketing blogs. When writing a business blog, consider that educated consumers don’t want to hear self-promotions that they’ve heard before; they want to be guided with helpful, selfless content that… Read more »

Want to attract blog traffic when you write for your business? Google’s parameters for ranking search results – particularly its indexing “spiders” – don’t care at all about how well a business blogger writes; they care whether the blog itself is formatted to attract traffic. Considering that they are anchored to computerized algorithms rather than… Read more »