Who

About Complete Medical Services

For more than 20 years, physicians and healthcare practices across the country benefited from the wide range of imaging devices and support available from Complete Medical Services. Noting continual changes to the medical field their clients must navigate, the company dedicates itself to a professional services portfolio and client experience second to none.

Problems

Why Complete Medical Services Approached Us

  1. Increase traffic to their website by increasing the amount of informative and actionable content available
  2. Lackluster social media presence and inconsistent publishing
  3. Unoptimized Google Adwords performance

Fixed

How We Solved These Problems

Problem #1: Increase traffic to their website by increasing the amount of informative and actionable content available

  1. Implemented a content marketing plan comprising more than two dozen articles — on topics ranging from revenue-generating medical practice tips to highly technical radiography and medical overviews — crafted around strategic SEO goals
  2. Wrote, designed, and published lead-generating downloadable whitepapers promoted with social media ad buys
  3. Developed email-based marketing automation efforts, including copywriting and scoring, to develop leads while alleviating time-consuming hands-on promotional messaging

Problem #2: Lackluster social media presence and inconsistent publishing

  1. Bolstered social media presence with timely and consistent messaging that prioritized a reader-friendly ratio of informative and promotional posts to build authority and trust
  2. Utilized social media ad buys with A/B testing to reach targeted sub-sections of our audience

Problem #3: Unoptimized Google Ads performance

  1. Created effective text ads, using quality score measures to guide optimizations
  2. Adjusted bids to maximize conversion costs, leveraging Google Analytics where appropriate
  3. Optimized search ad parameters to improve performance, achieving:
    • Improved prospect targeting
    • A 7x increase in ad conversions
    • A nearly 1,200% reduction in ad conversion cost

Results

The Results of Our Efforts

  1. Traffic to the site doubled year-over-year
  2. Social media traffic jumped 8,000% as efforts to foster an online community of clients, prospects, and healthcare professionals took root
  3. The volume and quality of sales leads increased