The Real Value in Hiring Someone Else to Do Your Marketing

Over the last twelve months, I lost a good fifteen or so pounds. I invested three to four days in the gym each week, tracking every calorie and pound in MyFitnessPal for almost an entire year straight. But even after a year—and being in the best shape of my entire life—I still wasn’t satisfied. I… Read more »

Handle the Haters: 6 Tips to Turn Negative Reviews Into Positive Marketing

You’ve Received a Negative Review Cheer up! It’s not the end of the world. Maybe you had an off day. Maybe someone just didn’t like the chicken and chose to get on a soapbox. No matter what has happened, you can turn those bad Yelp, Facebook, Google and TripAdvisor reviews into positive company marketing. As… Read more »

Hacking First Impressions For Happy Customer Experiences

“You only get one chance at a first impression.” It’s a very obvious statement, but in life, first impressions are everything. You could have ten million dollars in your bank account and a Bugatti Veyron in your garage, but if you rub a person the wrong way when you first meet them, chances are they… Read more »

The Science Behind You Need A Great Website Design

We solve thousands of problems every day and may not even realize it. What should I eat for lunch today? Which route should I take home? Should I watch that seventh Netflix episode in a row? But as humans, it is impossible for us to consciously weigh out the pros and cons of every situation…. Read more »

Five Things I Learned From Inbound That I’ll Never Forget

Inbound, an annual digital marketing conference hosted by HubSpot, is one of the largest of its kind with this year’s event drawing over 14,000 people from all over the world. It has commanded the attention of influential personalities from not only the marketing world but also from the business, entertainment, and political arenas. Key appearances from this year’s… Read more »

Verde Media Comes to Boston for Inbound 2015

From September 8 to 11, Verde Media joined some of the brightest marketing and sales professionals from all corners of international business in Boston, Massachusetts for Hubspot’s Inbound 2015 conference. There were 14,000 business professionals in 1 convention center We rubbed shoulders with some of the sharpest minds in the marketing world We were inspired by… Read more »

Brand Messaging: Don’t F* It Up

So, could any of you order a “$5 Footlong” from Subway without thinking about disgraced former spokesperson Jared Fogle in very compromising prison situations? The sandwich chain has cut any affiliation with the embattled sex offender, wisely switching up its brand messaging to “Simple $6” meal deals. But the damage is done. Broken Branding = Broken Customer Trust Subway is still… Read more »

News Flash: Your Brand Vision Isn’t Just About You

In an ideal world where pure business-driven tactics prevail, product-centric brand vision would generate leads, drive up profit margins, and establish a dominant presence in the marketplace. But your customers are more than quarterly revenue statistics to be showcased in front of hard-to-please executives. They are the reason you even have a salary. So…do you know… Read more »

The Website Visitor’s Hierarchy of Needs™ [infographic]

One of the most common questions I get asked is, “What makes a website considered ‘good’?” Is it the design? Is it the speed of the website? Or the amount of traffic it generates? Though it’s a seemingly simple question, the answer is rather complex. The conversation is definitely not something you would want to… Read more »

How to Develop B2B Buyer Personas for Your Business

Discovering your business’ B2C buyer persona is akin to fishing for that big catch. To reel one in, fishermen have to consider a litany of factors like ocean depth, weather, types of bait, predator trends, and water temperature. To that end, searching for freshwater pike in the Atlantic is a terrible idea; like rolling out… Read more »