Performance Max promises more leads with less work, but for lead generation businesses, the reality is more complicated. This guide breaks down when Performance Max actually works, when Search campaigns are the better choice, and what you need in place before making the switch.

Google has systematically reduced advertiser control over Google Ads—but you're not powerless. Learn how match types really work in 2026, why negative keywords matter more than ever, and how to balance automation with strategic oversight to protect your budget and improve results.

Local Inventory Ads help retailers show real-time in-store product availability across Google Search, Shopping, and Maps. This guide explains how LIAs work, setup requirements, inventory feeds, technical integrations, and how to measure store visits, helping retailers drive more foot traffic and compete with big-box stores.

Most businesses overlook one small field that can make or break their Google Shopping ads: the google_product_category. Misclassify your products, and you’ll waste budget on the wrong shoppers. Learn how proper categorization boosts visibility, lowers CPCs, and drives real sales—plus, try our free Google Product Category Finder tool.