Value-based bidding strategies like Target ROAS and Target CPA only work with accurate conversion tracking and sufficient conversion volume. Without both, the algorithm optimizes toward flawed data, creating a compounding feedback loop that worsens over time. Audit your tracking, verify your data, and match your bid strategy to your account's reality.

Most Google Ads accounts have broken conversion tracking—either counting conversions that never happened or missing real ones entirely. This 30-minute audit shows you how to check if your tracking works, compare it to reality, and identify common problems like duplicate counts or missing tags before they waste your budget.

Most businesses track form fills but never tell ad platforms which leads became customers. Without closed-loop revenue tracking, Google and Meta optimize for junk leads instead of revenue. Learn the four essential components you need, popular tools that make it easy, and why waiting costs you more every day.

In 2026, creative is Meta's new targeting mechanism as algorithms handle audience selection. UGC-style and static image ads often outperform polished content due to authenticity and faster processing. Success comes from clear hooks, benefit-focused headlines, and matching creative to placement. Small businesses should prioritize authenticity over production value and test consistently.