Standard Shopping campaigns give you full control with visible search terms, manual bidding, and product-level optimization—ideal for new businesses or limited budgets. Performance Max automates across all Google placements using AI but sacrifices transparency. The right choice depends on your conversion history, budget size, and need for granular control.

Performance Max promises more leads with less work, but for lead generation businesses, the reality is more complicated. This guide breaks down when Performance Max actually works, when Search campaigns are the better choice, and what you need in place before making the switch.

Google has systematically reduced advertiser control over Google Ads—but you're not powerless. Learn how match types really work in 2026, why negative keywords matter more than ever, and how to balance automation with strategic oversight to protect your budget and improve results.

Local Inventory Ads help retailers show real-time in-store product availability across Google Search, Shopping, and Maps. This guide explains how LIAs work, setup requirements, inventory feeds, technical integrations, and how to measure store visits, helping retailers drive more foot traffic and compete with big-box stores.