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Digital Marketing Roundup - Vol. 3
Yet another algorithm update (the 2nd of the year), the rise of Zero Click Search, and a new business model for AI? Find out what's been going on in the digital marketing world over the last two weeks.
A Small Business Owner's Guide to Google's Demand Gen Campaigns
Google's Demand Gen campaigns are an effective way to diversify your marketing strategy by reaching people who are potentially interested in your services but haven't actively started searching yet. Learn more about Demand Gen campaigns and if they are right for you.
Local SEO & AI Optimization (AIO): A Twofer?
Find out how a flooded basement turned into an insightful dive into how AI and the search engines use various signals to recommend local businesses. Does Local SEO optimization overlap with AI optimization (AIO)? Read our article to find out.
Digital Marketing Weekly Roundup - Volume 2
The week of June 15-20, 2025 showed accelerated rollouts of AI across all Google's platforms, including the launch of Audio Overviews. AI Mode data is now even available in Search Console. For the first time in 20 years, WordPress shows a decline in CMS dominance.
