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Zero-Click Searches: Why 60% of People Will Never Get To Your Website

Learn how a simple search for pizza turned into a revelation about modern search. Spoiler alert: AI is stealing your traffic, but there are still plenty of ways to win with zero click search.
July 2025

Digital Marketing Roundup - Vol. 3

Yet another algorithm update (the 2nd of the year), the rise of Zero Click Search, and a new business model for AI? Find out what's been going on in the digital marketing world over the last two weeks.
Digital Marketing Basics
July 2025

A Small Business Owner's Guide to Google's Demand Gen Campaigns

Google's Demand Gen campaigns are an effective way to diversify your marketing strategy by reaching people who are potentially interested in your services but haven't actively started searching yet. Learn more about Demand Gen campaigns and if they are right for you.
Digital Marketing Basics
July 2025

Local SEO & AI Optimization (AIO): A Twofer?

Find out how a flooded basement turned into an insightful dive into how AI and the search engines use various signals to recommend local businesses. Does Local SEO optimization overlap with AI optimization (AIO)? Read our article to find out.
Search Engine Optimization
June 2025
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