Local SEO Services
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As a Ferndale-based agency, we understand the metro Detroit geography and market better than the big national companies. Whether you’re looking to drive more traffic in Sterling Heights for your plumbing company, or bring in more leads for your healthcare business in Southfield - Verde Media is here to help. Here's what we focus on when it comes to local SEO campaigns:
Local Map Pack Visibility
Local SEO is unique from national or ecommerce SEO campaigns because of the focus on the local map pack. Proper optimization of your Google My Business page, reviews, local citations, and NAP consistency is key.
'Near Me' Searches
Our local SEO strategies focus on driving traffic to your site for localized content, including “near me” and city-modified keywords like “doctors near me in Farmington Hills” or “hvac companies in Rochester”.
Local Actions
When running a local SEO campaign, in addition to tracking phone calls and leads, we also track popular actions like ‘get directions’ clicks. We can even close the loop with in-store traffic via offline conversion tracking.
Local SEO Factors
There’s a lot of mixed information out there about what actually influences rankings and visibility for local SEO. Here’s what big companies like SEMRush, Moz and even Google themselves have to say about what makes a business stand out in local search:
Your Google My Business Profile
Making sure that your business name, categories, and even picking the right website URL to link to, all influence your local search rankings.
Review Diversity, Velocity & Quantity
While having a high number of reviews is important, what’s also key is the recency, velocity, and diversity of your reviews
On-Page & Technical SEO
Your website’s SEO profile also plays an important role in your SEO rankings. Ensure your domain authority, page authority, internal links, backlinks, and your “traditional SEO” are up to par.
Local Citations & NAP Consistency
Structured and unstructured citations are the bread and butter of a local SEO backlink strategy. Your business should be listed in all the major local directories and have the same NAP consistency across all your profiles.
Backlinks & Domain Authority
Driving traffic through local search isn't just about ranking, it's about dethroning your competitors. We'll run a competitive backlink analysis and aggressively build links to your domain on sites where your competitors are listed.
Website Engagement
If searchers spend a lot of time on your website and your Google My Business page has a high ratio of clicks-to-call and clicks-for directions, that tells Google your business is worthy for a top spot.
Our Local SEO Process
In order to check all the boxes above, we take a tailored approach to local SEO to ensure your campaigns are successful. Here's how we do it:
Solidify Your Local SEO Foundation
- Website audit - Identify for opportunities to improve engagement, usability, website performance, and technical SEO to solidify your foundation.
- Citation audit - Scour the web for NAP (Name, Address, Phone Number) inconsistencies in your structured and unstructured citations and fix them.
- GMB audit - Ensure your GMB profile (and your other business listings) are up-to-date with the correct information and look visually appealing to potential customers.
Build Your Local SEO Strategy
- Keyword & Content Strategy - Find highly searched, commercial intent keywords in your local area and publish content targeted to those search terms.
- Competitive Strategy - Uncover what your competitors are doing and craft our plan around out-executing them.
- Link & Citation Strategy - Discover where your competitors are getting links and mentions from, and put your business right next to theirs.
Execute Your Local SEO Strategy
- Localized Content Campaign - Build and launch geotargeted landing pages and blogs to rank for city-based and “near me” type keywords to get you in front of people looking for your services with urgency.
- Linkbuilding & Citation Campaign - Execute an ongoing citation and linkbuilding campaign to build your GMB and website’s authority.
- Reputation Management Campaign - We’ll help you generate more reviews on autopilot across not just Google but your other web properties to ensure your velocity, diversity, and quantity are up to par.
Ensuring Local SEO Success
- Regular Reporting - Get a mid-month report on our progress and findings with recurring monthly calls with a dedicated account manager.
- Closed-Loop Tracking - Track every form fill, phone call, and button click to report back which keywords and campaigns are driving revenue.
- Monthly Audits - We’ll audit your GMB listings, citations, reviews, and website monthly to ensure nothing slips through the cracks.
Local SEO Pricing
No two businesses are the same, so we don't offer package pricing. Instead, we estimate our local SEO campaign pricing based on the competitive landscape of your industry. Our plans feature no setup fees and no contracts.
Low Competition
Businesses in very niche markets or geographic areas with little online competition. Or, for those that need a basic online presence.
Plans start at $750/month
Medium Competition
Businesses in moderately populated markets with existing competitors that are actively engaged in digital marketing.
Plans start at $1,500/month
High Competition
Businesses in densely populated areas with a lot of competitors that heavily invest into digital marketing.
Plans start at $3,000/month
Local SEO/SEM Case Studies
NCI School of Real Estate
Lunar Home Improvement
AP Marble & Granite
