Website Redesigns That Actually Improve Business Results
Your current website got you somewhere, but it's not getting you where you need to go. A redesign isn't just cosmetic. It's an opportunity to fix conversion problems, improve user experience, modernize technology, and set up your business for growth. We've redesigned 30+ websites in Michigan, and most see revenue increases within 6 months.
Discuss Your RedesignYou Need a Redesign If...
Not every old website needs a redesign. Some just need content updates. But if your site is costing you business, your design is outdated, your current platform is limiting you, or you're losing leads to competitors with better sites, a redesign is the right move.
A redesign isn't about vanity. It's about fixing what's broken.
A redesign creates a cleaner foundation instead of continuing to patch an aging structure.
What Your Redesign Project Includes
A redesign is an investment in your business. Here's what we deliver.
Audit of Your Current Site
We analyze your existing website for performance, conversion issues, user experience problems, SEO health, and technical issues. This audit shows us exactly what's working and what needs to change. It informs our entire redesign strategy.
Competitive Analysis & Strategy
We research your competition and industry trends. We identify what's working in your market and where you have opportunities. We outline a clear strategy for how your new site will differentiate and convert better.
Platform Migration (If Needed)
If your current site is on an outdated platform, we migrate to a better one (usually Webflow, sometimes WordPress). We preserve your SEO, maintain your URLs, set up redirects, and ensure zero downtime. The migration is seamless to your visitors.
Content Refresh & Optimization
We update your messaging to reflect your current value proposition. Some content carries over, some gets rewritten for clarity. Everything is optimized for conversions and SEO. Your copy becomes tighter and more effective.
Measurement & Ongoing Optimization
After launch, we monitor performance metrics. Conversion rate, traffic, engagement, rankings. We identify what's working and what still needs improvement. We implement ongoing optimizations based on data.
Launch Preparation
Before launch, we review layout behavior, responsiveness, browser compatibility, and test every page on mobile and desktop to ensure everything performs reliably.
Your Redesign Project Timeline
Website redesigns typically take 10-14 weeks depending on scope.
Weeks 1-2
1. Audit & Strategy Development
We perform a deep audit of your current site, review analytics, research competitors, and interview you about goals. We document findings and present a clear strategy for the redesign. This phase determines the entire project.
Weeks 3-4
2. Content Audit & Planning
We review your current content, identify what transfers to the new site and what needs rewriting. We outline your new site architecture and structure. We plan the migration if you're moving platforms.
Weeks 5-8
3. Design & Development
We design your new site with full strategy integration. You see actual pages, not mockups. We build interactive elements and test functionality. Feedback rounds happen here, and we iterate until you're happy.
Weeks 9-12
4. Content Migration, Testing & Optimization
We migrate content, set up redirects, optimize page speed, implement SEO, and test thoroughly. Every page works on mobile and desktop. Every link is correct. Every integration functions properly.
Weeks 13-14
5. Launch & Monitoring
Your new site goes live. We monitor traffic and conversions closely for the first two weeks. We fix any issues that arise. We train you on the backend. Then you're in control.
Why Redesigns Generate Real Results
A well-executed redesign isn't just about refreshing the look. It's about fixing problems that have been costing you business. Website performance compounds over time. Your site is active 24/7, working for your business or against it.
A site that converts at 1.5% instead of 2.5% is costing you leads every single day. The result of a proper redesign:
- 25% revenue increases
- Doubled qualified leads
- Improved brand perception
- Reduced customer support issues
- Better user experience across devices
- Updated technology that costs less to maintain
- Optimized for how people use websites today
These aren't theoretical benefits. They're business results we measure for our clients.
When to Redesign vs. Update
Not every old website needs a redesign. Sometimes you just need updates. Here's how to decide.
Update if: Your site functions well but looks dated, your content is stale, or you need to add a few new pages. Updates are faster and cheaper.
- Redesign if: Your site has fundamental problems (low conversion, poor navigation, outdated platform)
- Competitors are beating you visually
- You're planning a business pivot or rebrand
- Redesigns take longer but solve deeper issues
We help companies figure out which path makes sense. Sometimes a redesign is overkill. Sometimes just updating is leaving money on the table. We'll be honest about what your situation requires.
The Cost of Waiting Too Long
Every day your website underperforms is a day you're losing business to competitors with better sites.
If your site converts at 1% instead of 2.5%, and you generate 1,000 monthly visitors, you're losing 15 leads per month. That's 180 leads per year. At 20% close rate, that's 36 lost customers annually.
- If your average customer value is $5,000, you're leaving $180,000 on the table every year
- A $15,000 redesign pays for itself in the first month if it improves conversion by 1.5%
- And the benefit compounds over years
The goal is choosing the platform that supports how your site will grow after launch.
Redesigns That Generated Results
We've redesigned manufacturing sites that increased inbound leads 60%. Service businesses that improved conversion rates 35%. Ecommerce sites that doubled revenue.
Each case study shows the before, the after, and the measurable business impact.
MIDCOM Data Technologies
Lunar Home Improvement
Website Redesign FAQs
Q: How much does a website redesign cost?
A: Redesigns range from $8,000 to $30,000+ depending on complexity, number of pages, platform migration, and custom functionality. We'll scope your project and give you a fixed price after discovery.
Q: Will I lose my SEO rankings during a redesign?
A: No, if done properly. We preserve your URLs, set up 301 redirects for any URL changes, implement proper heading structure, and maintain your content. Most sites maintain or improve their rankings after a proper redesign.
Q: Can I keep my current domain during the redesign?
A: Absolutely. Your domain stays the same. Visitors won't notice anything except the site works better.
Q: How long until I see results from the redesign?
A: Some results are immediate (conversion improvement if we fixed obvious issues). Traffic and ranking improvement takes 3-6 months. Most of our Detroit clients see significant improvement within 6 months.
Q: What if I don't know what I want the new site to look like?
A: That's normal. We'll research your industry, analyze competitors, and present design direction options. You'll guide us from there. By launch, you'll know exactly why every design decision was made.