Technical SEO That Fixes What’s Holding Your Rankings Back
Great content can't rank on a broken foundation. We find and fix the technical issues that prevent search engines from crawling, indexing, and ranking your site properly.
Request an SEO ConsultationYour Content Won’t Rank If Search Engines Can’t Read Your Site
Technical SEO is the infrastructure layer that everything else depends on. You can write the best content in your industry, build links from authoritative sites, and optimize every page perfectly — but if Google can't efficiently crawl and understand your site, none of it matters. Common issues we see with Michigan business websites: slow page load times, pages not getting indexed, duplicate content confusing search engines, broken internal links, poor mobile experience, and disorganized site architecture.
These problems are invisible to most business owners. But they quietly undermine every dollar you spend on content and marketing.
Our Technical SEO Services
We find and fix the technical issues that prevent search engines from crawling, indexing, and ranking your site.
Site Audits & Crawl Analysis
We run a full crawl of your website to identify every technical issue affecting your search performance — broken links, redirect chains, orphan pages, crawl budget waste, and indexation problems. You get a prioritized report, not a generic checklist.
Core Web Vitals & Page Speed
Google's Core Web Vitals directly affect your rankings. We measure and optimize Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS) to make sure your site loads fast and responds instantly.
Crawlability & Indexation
If search engines can't find your pages, they can't rank them. We optimize your XML sitemaps, robots.txt, internal linking structure, and URL architecture to ensure every important page gets discovered, crawled, and indexed.
Site Architecture & URL Structure
How your pages are organized and linked together tells search engines what's important. We restructure navigation, URL hierarchy, and internal links to create clear topical silos that concentrate authority on your most valuable pages.
What a Verde Media Technical SEO Audit Covers
Our technical audits go far beyond running a single tool and exporting a PDF. We manually review your site alongside automated crawl data to build a complete picture.
Technical Site Audit
We evaluate crawl behavior, indexing coverage, and structural clarity across your website.
Issue Prioritization
We identify which technical fixes will have the greatest ranking impact first.
Structural Improvements
We refine navigation relationships, metadata patterns, and indexing signals.
Internal Linking Optimization
We strengthen connections between related pages to improve authority distribution.
Ongoing Monitoring
Technical SEO improvements continue supporting visibility as your website expands.
What Happens When Technical Issues Get Fixed
No two businesses are the same, so we don't offer package pricing. Instead, we estimate our local SEO campaign pricing based on the competitive landscape of your industry. Our plans feature no setup fees and no contracts.
Low Competition
Businesses in very niche markets or geographic areas with little online competition. Or, for those that need a basic online presence.
Plans start at $750/month
Medium Competition
Businesses in moderately populated markets with existing competitors that are actively engaged in digital marketing.
Plans start at $1,500/month
High Competition
Businesses in densely populated areas with a lot of competitors that heavily invest into digital marketing.
Plans start at $3,000/month
Why Metro Detroit Businesses Choose Verde Media for Technical SEO
Technical SEO ensures your website’s foundation supports long-term search performance.
It helps:
- improve indexing consistency
- strengthen service-page rankings
- reduce crawl confusion
- support content expansion strategies
- improve search visibility stability
- increase authority flow between pages
Without technical clarity, even high-quality content can struggle to perform.
Technical SEO Services Across Metro Detroit
Technical SEO works alongside other optimization efforts to improve results across your site.
It strengthens:
- local service-area page performance
- blog visibility
- landing page indexing
- multi-location expansion
- structured content hierarchies
When your structure improves, every page benefits.
The Progression
With over a decade of experience in running SEO campaigns, we’ve got a winning formula that works.
0-1 Months
Strategy & Architecture
Your website is the foundation for your SEO campaign. We’ll visually map our content and website architecture so you can see how the individual pieces of our campaign fit into the big picture.
2-6 Months
Execution
Our strategy comes to life as our team begins to build out the new content and pages needed to target the top, middle, and bottom parts of your marketing funnel - while also building authority to these new pages.
6-12 Months
Scale
Organic search campaigns require patience, and in a world where you have many things to do - we’ll handle the tracking and optimization of your campaigns to ensure a successful outcome.
What Happens When Technical Issues Get Fixed
We provide technical SEO services to businesses across Metro Detroit and Michigan, including Detroit, Royal Oak, Birmingham, Troy, Southfield, Ann Arbor, Dearborn, Warren, Sterling Heights, Novi, Livonia, Ferndale, and Bloomfield Hills.
MIDCOM Data Technologies
Lunar Home Improvement
What People Are Saying About Verde Media
Technical SEO FAQs
How do I know if my site has technical SEO issues?
Most sites do. Common signs include pages not appearing in Google search results, slow load times (check Google PageSpeed Insights), a drop in organic traffic without an obvious content cause, or Google Search Console showing crawl errors. Our audit will identify every issue and its priority level.
Will technical SEO changes affect my live site?
We coordinate all changes carefully and typically implement them in stages. Critical fixes like broken redirects or indexation blocks go first. We test changes in staging when possible and monitor performance after every deployment.
How often should a technical SEO audit be done?
We recommend a comprehensive audit at the start of any SEO engagement, then quarterly reviews to catch new issues as your site evolves. Major site changes (redesigns, migrations, CMS updates) should always trigger a fresh audit.
Can you fix technical issues on any platform?
We work across all major platforms — Webflow, WordPress, Shopify, custom-built sites, and more. Some platforms give us more flexibility than others, but we adapt our approach to work within whatever system you're on.
What’s the difference between technical SEO and regular SEO?
Technical SEO focuses on how search engines access, crawl, and interpret your site — the infrastructure. Regular (on-page) SEO focuses on the content itself — keywords, copy, meta tags. Both matter, and we handle both. Think of technical SEO as the foundation your content strategy is built on.