Email Marketing

Convert your hard-earned marketing contacts into paying customers. Ensure deliverability through our email compliance services and reach the right audiences at the right time by strategic segmentation, predictive sending via automation, and track every campaign to see what's directly impacting your bottom line.

Outcomes.

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Gold Seal Online Ground School

Learn more about how we helped Gold Seal drive 40% more leads through multi-channel direct sales & retargeting campaigns across the U.S. by utilizing Google Ads, Meta Ads, and AdRoll.
Case Study
Digital Marketing

Capabilities & Services.

Dedicated Support

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Email & Marketing Automation

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Digital Media

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Websites

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Paid Media

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Organic SEO

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Email Marketing

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Turn Subscribers Into Revenue

Convert your hard-earned marketing contacts into paying customers. Ensure deliverability through our email compliance services and reach the right audiences at the right time by strategic segmentation, predictive sending via automation, and track every campaign to see what's directly impacting your bottom line.

Our Email Expertise

Transform your ineffective email marketing campaigns into revenue generators for your business. We'll handle everything from start to finish, including configuration, design, testing, and more.

Compliance

Reach more inboxes and increase your open and click rates by ensuring your email marketing platforms are set up with the proper compliance measures. We'll take a look at your send volumes, list performance, and DNS structure to make sure you're set up to get your messages delivered efficiently.

Automations

Nurture subscribers into customers with automated email campaigns. Start by segmenting your audience by intent and behavior, then send the right message at the right time using advanced automation strategies available in all of the popular platforms like AciveCampaign, MailChimp, Klaviyo, and HubSpot.

Email Design

Craft beautiful, branded broadcasts and lead with your best foot forward. Move away the cookie cutter templates and wow your customers with custom-tailored and designed emails with strong calls-to-action, personalization, and more.

Split Testing

Optimize your email campaigns with A/B testing to ensure you're campaigns are operating at full force. We'll help you find the right combination of design, subject lines, copy, calls-to-action, sending time, and segments, then analyze the data with you to show you ways to improve the performance of your campaigns.

We amplify your results by including the following services:

  • Landing page design & development
  • A/B testing
  • Conversion rate optimzation
  • Ad copywriting & creative services
  • Pixel & conversion tracking
  • Shopping feed optimization
  • Detailed lead reporting
  • Dedicated account manager and specialist
  • Bi-weekly strategy calls (first 90 days)

Our Process.

Running successful pay-per-click campaigns requires careful planning, collaboration, and execution between our agency and your business. Here's how we handle everything from inception to launch and beyond.

Planning

Prior to building the foundation of your campaigns, we'll work with you to understand your business, target audience, competitors, and goals, inside and out. The end goal of the planning phase is to equip our team with the necessary knowledge about your market to make sure we are leading with the best foot forward.

Architecture

After gathering the necessary intel, our team will hit the ground running. Within a couple of weeks, you'll have a full-fledged PPC strategy with keywords, targeting, audiences, creative, channel selection, and budget forecasts to ensure success. In this phase, we also tackle any pixel or conversion tracking issues to make sure we're reporting accurate data during our check-ins.

Management

Launching your campaign is only the beginning. The real magic happens when we start collecting data on the performance of your campaigns so our team can iterate them and improve your metrics. Regardless if your goals are to improve cost-per-lead, return on ad spend, or CPM, our team will work tirelessly to ensure we're meeting our goals.

Why Choose VM?

We'll work with you to set realistic goals for your campaign if we don't hit them, you don't pay.

90-Day Guarantee

If we don't hit our KPI goals in the first 90 days, you'll be credited for an additional 3 months of paid media management.*

No Setup Fees

Get from kickoff to campaign launch faster without any expensive up-front setup fees.

No-contracts

All of our pay-per-click campaign services are month-to-month with no long term contracts.

The Progression

With a 95%+ success rate in running pay-per-click ads in a variety of verticals for over 10 years, here's what we typically see from new clients joining our program.

0-3
Months

Kickstart & Quick Wins

We identify low-hanging fruit opportunities while collecting data on new campaigns to see what's working and what isn't.

4-8
Months

Scaling & Growth

Armed with data about your keywords, ads, landing pages, and offer, we'll apply what is working well to put your advertising dollars to work.

9-12
Months

Expansion

The sky is the limit. By this point we'll have a reliable winning formula that will allow us to scale your budget and revenue to hit your business goals.

Case Study: Gold Seal

About Gold Seal

Gold Seal Online Ground School is a leader in online pilot training, preparing students for passing their FAA knowledge test online.

The Problem

Before approaching us, Gold Seal was managing their Meta and Google ad campaigns internally with limited success, as well as limited resources, due to their team being tied up on other growth and technology initiates.

Our Solution

Verde Media rebuilt Gold Seal's entire campaign stack with new creative, audiences, and introduced web and email retargeting via AdRoll to augment their Google and Meta ad campaigns.

The Result

After six months, Gold Seal increased their Meta ROAS to 5.4, Google ROAS to 13.89, and AdRoll ROAS to 6.12, allowing them to maintain healthy margins for growth and expansion to offer more classes and online learning options.

Verde Media was very attentive and detail oriented from the beginning. They stayed on top of all the creative updates, reporting, and A/B testing needed to help us grow our campaign ROAS.

Paul Duty | Chief Marketing Officer
Gold Seal Online Ground School
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