Who

About SaunaBar

SaunaBar introduced Los Angeles to sauna pods as the area’s original sauna pod proprietor, offering effective sauna treatments under more hygienic conditions than traditional saunas. The company’s focus on weight loss, anti-aging, and detoxification services help clients lead their best lives at a fuller and more rewarding capacity than could otherwise be possible.

Problems

Why SaunaBar Approached Us

  1. Collaborate in a closer and more meaningful way with a digital marketing partner
  2. Expand local awareness of their services and benefits
  3. Compel increased bookings through persuasive content marketing efforts

Fixed

How We Solved These Problems

Problem #1: Collaborate in a closer and more meaningful way with a digital marketing partner

  1. Determined the client’s preferred method of communication, established appropriate reply windows, and maintained open lines of communication throughout the (ongoing) engagement
  2. Scheduled recurring strategy, update, and debrief calls for each project/initiative

Problem #2: Expand local awareness of their services and benefits

  1. Developed a local search link building plan focused on accruing local citations, ensuring accurate data for each, and targeting high-quality platforms (Facebook, Yelp, etc.)
  2. Launched an SEO program highlighting SaunaBar’s leading-edge and exclusive wellness services with paid ads, content marketing, and social media posts

Problem #3: Compel increased bookings through persuasive content marketing efforts

  1. Creation and execution of a content marketing effort that underscored the numerous health benefits achievable through SaunaBar-endorsed methods
  2. Leveraged A/B testing on website pages to increase the conversion rate of booked appointments

Results

The Results of Our Efforts

Traffic to SaunaBar.com increased 145% year-over-year, including a 112% growth in organic search and a 45% growth in leads from social media outlets. Contributing to that increase: the two unique articles per month we developed, which allowed us to solicit engagement from social media users both with organic and paid efforts.