AdWords is one of the most powerful ways to gain visibility and reach your consumers. It’s a highly effective touchpoint that funnels into multiple channels. But AdWords campaigns also give you incredibly valuable data to use across the breadth of your marketing strategy. How do you harness this data? By bringing AdWords into your Keap… Read more »
Somewhere out there right now are prospects who need your help. Producing and promoting the right content at the right time may be the difference between their success and failure. You want to help, but how do you find the topics most relevant to them? How do you know what’s most relevant — most urgent… Read more »
According to Statista, by 2020 the average person will own an average of 6.58 connected devices. Because your customers have so many ways to reach out to you on a variety of different devices, tracking how they got ahold of you in the first place can be challenging. If you want to make the most… Read more »
The numerous memes poking fun at how awful 2016 was are funny enough to draw a comradery-driven smile from anyone. “I know what you mean. We’re all in this together.” Taking a humor break with SNL skits and Onion articles satirizing our current state of affairs, it almost feels like we can laugh our way… Read more »
LinkedIn is not for your cat pictures or food diaries. This business-centered networking site is different from the other social media platforms that we have discussed in recent blogs – primarily, when it comes to audience. Though other sites have a mix of public and private profiles, mixing friendships with business on one site, LinkedIn… Read more »
Tweet. Tweet. 140 measly characters pack one big marketing punch. Twitter has, without a doubt, become one of the most important social media networks for content marketing. With 313 million active monthly users, the ever-expanding Twitterverse is a place of constant contact, networking and updates. Tweets are short but informational, making the site something like… Read more »
What if I told you that your business content has the potential to reach 1.71 billion people monthly? You would probably roll your eyes at me like a quack on the street trying to sell you a miracle pill that will make that beer gut disappear instantly (while making you look and feel 10 years… Read more »
The old saying goes, “A picture is worth a thousand words.” Nowadays, it would be accurate if it said, “A picture is worth a thousand likes.” Social media is all about the likes (a.k.a. the shares, the hearts, the retweets). “Likes” have become the Internet equivalent of hugs and kisses. A like can show support,… Read more »
How much should you spend on your marketing? According to the U.S. Small Business Administration, small businesses should set aside about 7 to 8 percent: As a general rule, small businesses with revenues less than $5 million should allocate 7-8 percent of their revenues to marketing. This budget should be split between 1) brand development costs (which includes… Read more »
In the last five years alone, the amount of resources available to business owners who want to learn about digital marketing has increased substantially. The communities on websites like Moz and Inbound.org are great examples of this. In addition, tools like HubSpot help streamline common marketing tasks though automation and consolidation. The ability to automate marketing tasks, however,… Read more »
If you’re a brick and mortar business owner, chances are you’ve had a sales rep walk into your store unannounced trying to sell insurance, telecommunications services, office supplies, or something similar. Do you remember what you were doing when they walked into your doors and asked to speak to the owner? Maybe not, but if you’re like… Read more »
The following list of digital marketing terms won’t cover everything. After all, the convergence of web technology, buyer psychology, and business strategy takes some time to master. That said, we’ve compiled a list of the terms that you should know to better demystify the path to a profitable web presence. We’ve separated this post into the… Read more »
Inbound, an annual digital marketing conference hosted by HubSpot, is one of the largest of its kind with this year’s event drawing over 14,000 people from all over the world. It has commanded the attention of influential personalities from not only the marketing world but also from the business, entertainment, and political arenas. Key appearances from this year’s… Read more »
Despite the fact that retargeting has been around for quite some time, I rarely see any small business owners taking advantage of it. Today, I’m going to discuss why you need to implement retargeting (also known as remarketing in the Google world). What the heck is retargeting? Retargeting is a method of marketing your products… Read more »
Discovering your business’ B2C buyer persona is akin to fishing for that big catch. To reel one in, fishermen have to consider a litany of factors like ocean depth, weather, types of bait, predator trends, and water temperature. To that end, searching for freshwater pike in the Atlantic is a terrible idea; like rolling out… Read more »
Despite what cable company executives have to say, cord cutting is a real phenomenon. According to Digital Trends, more pay-TV operators actually lost more subscribers than they added for the first time last year. Could it be true that the holy grail of advertising platforms could finally be seeing its demise? Probably not, at least… Read more »
If you’ve ever ate at a restaurant and utilized some kind of technology to find it, chances are Yelp or some other kind of review site was a part of your search process. Review sites are great for finding new places if you’re a customer, but what if you’re a business? If you are a… Read more »