There has been some buzz lately about how iBeacons or similar proximity-based technologies could affect the shopping experience for both consumers and businesses. Despite this, only a small percentage of SMB owners actually know what an iBeacon is. What is iBeacon? iBeacon is an Apple technology that utilizes location-based information to deliver a unique experience… Read more »
Despite what cable company executives have to say, cord cutting is a real phenomenon. According to Digital Trends, more pay-TV operators actually lost more subscribers than they added for the first time last year. Could it be true that the holy grail of advertising platforms could finally be seeing its demise? Probably not, at least… Read more »
The pervasive nature of mobile phones has revolutionized the way we search for information, especially when it comes to finding a business. It is estimated that nearly 160 million people own smartphones in the United States, which translates into a 67% market penetration – a statistic that no business owner should ignore. As the smartphone… Read more »
If you’ve ever had your WordPress site hacked before, you know how much of a hassle it is to get it back up and running. Due to the user-friendliness of WordPress and huge support via plugins and forums, it has gained popularity as one of the most common content management systems to date. Despite this, security… Read more »
At first thought, ten seconds doesn’t seem like that long, especially when some of you may spend your day waiting for hours to pass by on the clock. But in relative terms of the web, a few seconds can make a huge difference. Website speed importance isn’t to be underestimated. Imagine going to a website… Read more »
If you’ve ever ate at a restaurant and utilized some kind of technology to find it, chances are Yelp or some other kind of review site was a part of your search process. Review sites are great for finding new places if you’re a customer, but what if you’re a business? If you are a… Read more »